Product Brand Manager – B2B
Nestle
full-time
Posted on:
Location Type: Office
Location: Lisbon • Portugal
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About the role
- Own and manage the B2B product category and portfolio (coffee, machines, accessories, services)
- Adapt and implement the global product strategy and commercial value proposition for the local market
- Monitor and optimize portfolio performance through pricing, promotions, rationalization, and competitive analysis using data insights
- Conduct market and trend analysis to inform local strategy and marketing plans
- Ensure product forecast accuracy in collaboration with CE&I and Operations/Supply Chain
- Develop and communicate coffee expertise internally and externally
- Own the Brand Experience and coordinate product packages across marketing teams
- Translate and implement global product launches and themes to meet market needs
- Lead planning and execution of all permanent and non-permanent launches for coffee, machines, accessories, and services, ensuring alignment with departmental expertise and engaging key stakeholders across the organization
- Plan and initiate market-specific local initiatives with RMM approval using global tools
- Drive continuous improvement by leading pre- and post-evaluations of product launches
- Support commercial strategy development in collaboration with Key Account teams
- Create sales support tools to empower account managers and sales teams
- Co-define and drive initiatives with marketing peers to achieve category business objectives
- Serve as the B2B marketing point of contact for the commercial team
- Improve organizational efficiency by fostering cross-functional collaboration
- Build a strong multifunctional network, promoting effective collaboration and shared accountability for project goals
- Set clear project timelines, deliverables, and performance goals, providing transparency and alignment across the organization
Requirements
- University degree or equivalent in management or a commercial discipline
- At least 5 years’ experience as a Product and/or Brand Manager, preferably in a B2B environment
- Experience working in an organization with leading brands and a strong commercial mindset
- Experience in project management, including managing complex projects
Benefits
- Fluent in Portuguese and English — mandatory
- Full-time
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product managementportfolio managementmarket analysiscompetitive analysispricing strategypromotions strategyforecast accuracyproject managementdata insightssales support tools
Soft Skills
cross-functional collaborationcommunicationleadershiporganizational efficiencystakeholder engagementstrategic thinkingteam coordinationinitiative planningtransparencyaccountability
Certifications
university degree in managementuniversity degree in commercial discipline