Media & Content Manager
Nestle
full-time
Posted on:
Location Type: Office
Location: Santo Domingo • Dominican Republic
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About the role
- Leads, inspires, develops, challenges and coordinates market brand communications.
- Supports marketing and business managers to accelerate strong brand growth.
- Works with consumer insight teams to sufficiently understand target consumers portrait and then to identify how best to measure the performance of newly created/repurposed assets.
- Supports the brand owner in the creation of the Brand Essence that will govern everything the brand will say and do.
- Collaborates in the creation of the CEF to drive communication that will move consumers from awareness to loyalty and ultimately to advocacy.
- Ensures full adoption of BEP process from creation of the Big Idea brief (including a single-minded Ownable Brand Proposition) to execution of the campaign idea for brands.
- Masters development of audience and contact point strategies in order to deliver personalized communications that drive brand performance.
- Ensures communications are respectful of Brand Properties and protect the company’s reputation long-term.
- Provides guidance to improve communication through packaging design, POP material and services.
- Identifies commonalities of communication needs and fosters joint campaign developments to serve multiple markets or businesses within a market.
- Monitors consumer communications to ensure they are aligned to the guidelines defined.
- Provides input on the POEM roadmap, championing the philosophy and tools development.
- Provides best practices for creating and sharing of content.
- Supports the development and maintenance of productive and collaborative partnerships with communication agencies.
- Evaluates them (APRAIS) and works on improvements.
Requirements
- 8+ years experience in consumer marketing at Nestlé or equivalent FMCG or advertising agency experience in account management, strategic planning, and/or executive management function.
- Ideally experience in both.
- Experience in leading and managing small teams of experts.
- Recognized expert in brand communication online & offline.
- Fluent English.
- Strong Negotiation and communication skills.
Benefits
- Health insurance
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand communicationstrategic planningaccount managementconsumer marketingcampaign executionaudience strategycontact point strategycontent creationpackaging designperformance measurement
Soft Skills
leadershipnegotiationcommunicationcollaborationinspirationguidanceteam managementcreativityproblem-solvingrelationship building