Nestle

Senior Brand Manager

Nestle

full-time

Posted on:

Location Type: Office

Location: Arlington • Virginia • United States

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Job Level

Senior

About the role

  • Develop the strategy and execute annual commercialization plans to deliver profitable growth for the Nesquik Ready to Drink (RTD) Business
  • Unlock actionable insights to grow brand health, identify and drive an innovation pipeline
  • Lead communications planning & execution, unlock consumer & customer value
  • Collaborate with cross-functional teams including Sales, Operations, and Finance to ensure executional excellence of annual business plans
  • Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, behavioral drivers, and unmet needs of the brand’s consumer through data and research
  • Ensure that key business KPIs are met: revenue, profit, market share, and brand health
  • Track sales, consumption, and consumer trends to identify gaps/opportunities during monthly business operating routines
  • Generate concepts, validate with consumers, and identify winning platforms to build a long-term portfolio innovation/renovation pipeline
  • Manage brand’s consumer marketing budget and demonstrate efficient and effective investment approach
  • Lead by example to motivate and inspire direct report(s) and cross-functional teams to exceed high performance targets

Requirements

  • University Degree (BA/BS) in Marketing or related business field; or equivalent experience
  • MBA preferred
  • 5+ years’ experience in marketing or brand management
  • Experience leading and influencing cross-functional teams and or agency partners utilizing strong negotiation and relationship building skills
  • Experience leading marketing communication projects including digital and media strategies (demonstrated marketing experience in small format channel/DSD recommended)
  • Experience leveraging data, research and trends to generate insights to understand consumer behavior (Circana, IRI, or Nielsen knowledge strongly recommended)
  • Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems
Benefits
  • Inclusive workplace
  • Encourages innovation
  • Supports strategic thinking
  • Celebrates achievements
  • Continuous learning environment

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketingbrand managementdigital strategiesmedia strategiesdata analysisconsumer insightsproblem-solvinganalytical capabilitiesnegotiationrelationship building
Soft skills
leadershipcollaborationcommunicationmotivationinspiration
Certifications
University Degree (BA/BS) in MarketingMBA