B2B Marketing Specialist
Nestle
full-time
Posted on:
Location Type: Office
Location: São Paulo • Brazil
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About the role
- Oversee B2B marketing strategy, innovations, activations, and events
- Ensure execution and brand positioning in accordance with Nespresso's global and local guidelines
- Maintain close relationships with the sales team, supporting activations, expansion strategy, prospecting, and other brand engagement activities
- Develop customized materials for strategic clients
- Manage the Nespresso Professional subscription, overseeing the entire process and being accountable for target attainment
- Create general materials such as stickers, menus, banners, etc.
- Strategically develop and lead the B2B WhatsApp project
- Manage all lead processing together with the NBS team and commercial teams
- Support the sales team with architecture and visibility items
- Monitor the area's budget to ensure marketing strategy and visibility
- Develop projects, innovations, and partnerships aimed at driving B2B growth at Nespresso
Requirements
- Excellent analytical skills and the ability to translate data analysis into business strategies
- Strong interpersonal skills to ensure alignment with the sales team
- Knowledge of the B2B market is a plus
- Previous experience in trade marketing can contribute to success in the role
Benefits
- Respect for employee well-being
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketing strategydata analysistrade marketingbrand positioninglead processingproject managementcustomized materials developmentbudget managementevent managementpartnership development
Soft skills
analytical skillsinterpersonal skillscommunication skillscollaborationstrategic thinkingrelationship managementcreativityproblem-solvingadaptabilityleadership