Nestle

B2B Marketing Specialist

Nestle

full-time

Posted on:

Location Type: Office

Location: São Paulo • Brazil

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About the role

  • Oversee B2B marketing strategy, innovations, activations, and events
  • Ensure execution and brand positioning in accordance with Nespresso's global and local guidelines
  • Maintain close relationships with the sales team, supporting activations, expansion strategy, prospecting, and other brand engagement activities
  • Develop customized materials for strategic clients
  • Manage the Nespresso Professional subscription, overseeing the entire process and being accountable for target attainment
  • Create general materials such as stickers, menus, banners, etc.
  • Strategically develop and lead the B2B WhatsApp project
  • Manage all lead processing together with the NBS team and commercial teams
  • Support the sales team with architecture and visibility items
  • Monitor the area's budget to ensure marketing strategy and visibility
  • Develop projects, innovations, and partnerships aimed at driving B2B growth at Nespresso

Requirements

  • Excellent analytical skills and the ability to translate data analysis into business strategies
  • Strong interpersonal skills to ensure alignment with the sales team
  • Knowledge of the B2B market is a plus
  • Previous experience in trade marketing can contribute to success in the role
Benefits
  • Respect for employee well-being
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketing strategydata analysistrade marketingbrand positioninglead processingproject managementcustomized materials developmentbudget managementevent managementpartnership development
Soft Skills
analytical skillsinterpersonal skillscommunication skillscollaborationstrategic thinkingrelationship managementcreativityproblem-solvingadaptabilityleadership