Nestle

Digital & Brand Public Relations Specialist

Nestle

full-time

Posted on:

Location Type: Office

Location: Vevey • Switzerland

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Lead, develop, and implement Z-EUR digital communication plans that support the "Healthier Eating" strategy and reinforce the narrative of the corporate brand
  • Set direction for development, content and activation of Z-EUR corporate channels (e.g. social media, search)
  • Co-create, and launch Z-EUR (digital) campaigns and initiatives around Z-EUR key brands, strategic growth platforms (Z-EUR and markets), and implement Global Corporate Communications Campaigns with Z-EUR markets
  • Monitor and report on Z-EUR corporate digital communication performance metrics
  • Own corporate social media community management
  • Support and advise markets on digital comms/brand PR topics and Z-EUR/global campaigns, improving ways of working and uplifting their digital PR capabilities
  • Act together with Media Relations and Internal Communications to create successful, impactful Z-EUR communications events together with Corporate Marketing
  • Collaborate closely with corporate and brand teams to ensure consistent messaging and integrated efforts.

Requirements

  • Background in Corporate Affairs, Brand Public Relations, (Digital) Campaigning & Communications, or relevant field
  • Significant experience in shaping and executing full cycle digital communications strategy, brand PR, or integrated media in multinational and/or agency environments, good knowledge in digital issues/crisis management
  • Proven success in digital storytelling across European markets, with a strong understanding of the digital media landscape and social platform dynamics
  • Excellent networking ability and proven experience in coordinating internal teams (Brand, Marketing, Sustainability, etc.), and leading senior stakeholders
  • Strong analytical mindset, fluent in data interpretation and ROI evaluation for effective brand communication & campaigns.
  • Proven ability driving continuous improvements and proactively elevating processes.
  • Proactive & hands-on approach in creating region-wide content
  • Ability to simplify complex topics into simple engaging communications
  • Excellent command of English (verbal & written) for high quality content creation, proof-reading and communication; fluency in another European language is a plus (e.g. German, French).
Benefits
  • Exciting opportunities to develop your career your way; across different brands, businesses, functions, and regions.
  • Flexible working arrangements - facilitating creativity and collaboration.
  • A culture of respect, with diversity, equity and inclusion at its core.
  • A dynamic international environment empowering you to learn, develop and grow.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital communication strategybrand public relationsdigital campaigningdigital storytellingdata interpretationROI evaluationcrisis managementcontent creationsocial media managementcampaign performance metrics
Soft skills
networkingteam coordinationstakeholder leadershipanalytical mindsetproactive approachsimplifying complex topicscommunication skillscollaborationcontinuous improvementhands-on approach