Brand Manager
Nestle
full-time
Posted on:
Location Type: Office
Location: Bangkok • Thailand
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About the role
- Grow brand and desired equity of assigned product group
- Direct all marketing activities for the achievement of short- & long-term business goal
- Develop effective Communication brief and plan
- Direct research agencies and conduct Qualitative and Quantitative Research
- Activate Brand Essence and Vision
- Develop and update consumer portrait and engagement funnel
- Ensure consumer centricity and apply Innovation levers
- Track and monitor brand performance and strategic alignment
Requirements
- Minimum 3-5 years' experience in marketing preferably in FMCG brands
- Minimum of bachelor’s degree in Marketing, Business Administration
- End-to-end brand management experience
- Good command of English & Thai
- Good communication and presentation skills
- Able to work under high pressure and have self-starter attitude.
Benefits
- Health insurance
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand managementqualitative researchquantitative researchcommunication planningconsumer engagementinnovation applicationbrand performance tracking
Soft skills
communication skillspresentation skillsself-starter attitudeability to work under pressure
Certifications
bachelor’s degree in Marketingbachelor’s degree in Business Administration