International Brand Manager
Nestle
full-time
Posted on:
Location Type: Office
Location: Assago • 🇮🇹 Italy
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Contribute to the definition of the Sanpellegrino Beverages global strategy and global brand plan, supporting the development of the brand communication, managing packaging projects and assisting local marketing teams all around the world in the implementation, to ensure consistency.
- Identify and update global target consumer portrait, based on local research in the different markets;
- Support the definition and activation of Brand Mission, Brand Essence, Brand architecture as key elements of the Global brand positioning;
- Develop and manage Global Brand Guidelines and Global Packaging for special packs (e.g. Retail and HORECA Special Editions); work with local and international Packaging agencies; provide recommendations and guidelines to local countries for implementations;
- Contribute to the development of the global communication platform on multi-touch points (e.g. including delivery of communication assets toolkits).
- Support markets in local adaptations and implementations of global campaign. Work with global Communication agency and Digital team to nourish and elevate the brand equity; Support local marketing teams in brand plan implementation, ensuring the global strategic alignment and the respect of the local needs, actively collaborating with markets and with the Countries & Channels Sales Development Team;
- Support in bringing to life the sustainability promise of the Brand, supervising the purpose-led actions framework accordingly;
- Collaborate actively with Packaging and Regulatory team; Collaborate actively with International Relation team for concept definition and implementation of global Brand Events.
- Collaborate actively with Innovation team and factory of San Giorgio in Bosco; Coordinate cross functional teams and lead low-complexity innovation and renovation projects;
- Contribute to develop the Sanpellegrino Beverages global brand plan and the global guidelines to be presented during the Annual Global Council;
- Ensure an effective management of marketing expenses for global projects (communication, packaging, activations); International exposure during international meeting and monthly calls with markets; Responsible for brand training of newcomers in the International Nestlé Waters & Premium Beverages community.
Requirements
- Minimum experience of 4/5 years in marketing brand management with proven results on key marketing KPIs; mainly gained in multinational and international organizations
- Strong project management experience on multifunctional projects and decision making ability
- Proficiency in Italian and English is a must
Benefits
- Nestlé welcomes people with disabilities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand managementproject managementglobal brand strategypackaging managementcommunication platform developmentsustainability frameworkmarketing KPIscross-functional team coordinationlocal market adaptationconsumer research
Soft skills
decision makingcollaborationcommunicationleadershiporganizational skillsadaptabilitycreativitystrategic thinkingproblem solvingtraining and mentoring