Nestle

CRM Analyst

Nestle

full-time

Posted on:

Location Type: Office

Location: Casablanca • 🇲🇦 Morocco

Visit company website
✨ AI Apply
Apply

Job Level

JuniorMid-Level

Tech Stack

SQL

About the role

  • Provide recommendations and customer insights based on data analysis and post-campaign evaluations.
  • Co-own with the Business Lead the analysis of campaign performance, extracting clear learnings and actionable recommendations for future initiatives.
  • Execute CRM campaigns and activations with a strong understanding of the ecosystem (Microsoft Dynamics 365).
  • Work closely with key internal stakeholders (Marketing, Sales, E-commerce, IT, Finance, etc.) to implement best practices.
  • Respond to ad-hoc data and analysis requests from other departments.
  • Execute and monitor the performance of Customer Lifecycle programs to drive Customer Lifetime Value, in coordination with business stakeholders.
  • Build, automate, and maintain Power BI dashboards to monitor business performance and key CRM KPIs.
  • Provide forecasts and performance tracking on CRM KPIs and commercial indicators.
  • Proactively initiate analyses that generate customer insights or operational improvements to support business decisions.
  • Leverage CRM data to develop a deep understanding of customer behavior.
  • Conduct ad-hoc analyses on the customer base to support strategic and commercial decision-making.
  • Support business teams in the maintenance and management of customer data to ensure data quality and integrity.
  • Contribute to CRM-related projects involving Microsoft Dynamics 365.
  • Participate in cross-functional data, reporting, and analytics projects as needed.

Requirements

  • University degree, preferably in Marketing, Statistics, or Data Analytics.
  • 2–3 years of experience in CRM, preferably in a Direct-to-Consumer or customer-centric environment.
  • Experience working in a cross-functional and multi-stakeholder environment.
  • Strong curiosity for data and the ability to transform data into actionable insights that influence business and marketing strategies.
  • Solid analytical experience using data and reporting tools in a business environment.
  • Strong proficiency in Power BI, including dashboard automation and KPI monitoring.
  • Hands-on experience with Microsoft Dynamics 365.
  • SQL proficiency is highly preferred.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Professional development
  • Flexible work arrangements

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data analysisCRM campaignsPower BISQLcustomer insightscampaign performance analysisKPI monitoringdata qualitydashboard automationcustomer behavior analysis
Soft skills
curiosity for datatransforming data into insightscross-functional collaborationstakeholder managementcommunicationanalytical thinkingproblem-solvingstrategic decision-makingadaptabilityinitiative