Brand Manager – RTD
Nestle
full-time
Posted on:
Location Type: Office
Location: Gurgaon • 🇮🇳 India
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Be an integral part of the core business team
- Responsible for execution of marketing plans for brands
- Track and analyze market trends, share evolution, consumer feedback
- Liaise with agencies for creative development
- Participate in sensory evaluations and tasting of competitor products
Requirements
- Contributing to the development of the business strategy
- Implementation of brand marketing actions
- Drive actions to develop marketing plans aligned with overall business plan
- Historical category and brand analysis
- Consumer-Brand info
- Brand-activity relationships
- Competition analysis
- Integrated Commercial Plan development
- Track, analyze and propose actions from consumer understanding initiatives
- Drive all aspects of the I&R process
- Co-ordinate with the application group
- Ensure supply chain, packing materials and raw materials are in place for product launch
- Brand competitive tracking and execution of promotional activities
Benefits
- Dynamic inclusive international working environment
- Opportunities across different businesses, functions and geographies
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market analysisbrand marketingconsumer feedback analysiscompetition analysisintegrated commercial plan developmentsensory evaluationpromotional activities executionbusiness strategy developmentconsumer understanding initiativesproduct launch coordination
Soft skills
collaborationcommunicationstrategic thinkinganalytical skillscreativityproblem-solvingproject managementteamworkadaptabilityleadership