Senior Email Marketing Specialist – B2C
Nestify
full-time
Posted on:
Location Type: Remote
Location: Philippines
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Job Level
About the role
- Define, implement, and optimize the email marketing and lead nurturing strategy
- Plan, write, and optimize email copy for educational, nurturing, and conversion-focused campaigns
- Design and structure email templates to maximize engagement and readability
- Build and manage automated workflows and sequences (lead nurturing, re-engagement, follow-ups, lost leads)
- Segment audiences based on behavior, intent, and lifecycle stage
- Ensure email campaigns support business objectives by driving call bookings for the sales team
- Monitor and analyze performance metrics (open rates, click-through rates, engagement, conversions)
- Run A/B tests and continuously optimize content, structure, timing, and automation logic
- Maintain list health, deliverability best practices, and compliance standards
- Collaborate closely with sales and marketing teams to align messaging and objectives
Requirements
- Minimum 5 years of experience in email marketing (B2C preferred)
- Proven experience building and managing nurturing and automation workflows
- Strong copywriting skills focused on education, persuasion, and conversion
- Clear understanding of the lead nurturing process and its role in the sales funnel
- Hands-on experience with Mailchimp automation, segmentation, and reporting
- Strong analytical skills with the ability to turn data into actionable improvements
- Ability to work autonomously and take ownership of results.
Benefits
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email marketinglead nurturingcopywritingA/B testingautomation workflowssegmentationperformance metrics analysisconversion optimizationlist managementcompliance standards
Soft skills
analytical skillsautonomyownershipcollaborationcommunication