Growth Marketing

• Own key funnel stages from KYC → first deposit → repeat usage → referral. Collaborate with product, design, and growth to identify and remove friction along these journeys.
• Use behavioural and funnel data to identify drop-offs and design interventions that drive adoption. Work with Customer Success and Community to gather real user feedback and convert it into actionable improvements.
• Define and monitor growth KPIs (activation, first-time deposit, retention, and referral rates). Translate user and transaction data into actionable insights that inform roadmap priorities.
• Lead structured experimentation cycles: prioritise, test, measure, and iterate. Work with Design and Engineering to deliver high-impact experiments with minimal overhead. Document learnings and integrate successful tests into the core product.
• Collaborate with Growth and Marketing to ensure alignment between growth initiatives and product roadmap. Communicate insights and progress clearly to leadership and stakeholders. Drive a culture of measurable growth and continuous learning.

Product Growth Manager

Head of Growth