CRM Manager
NerdWallet
full-time
Posted on:
Location Type: Remote
Location: California • United States
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Salary
💰 $82,000 - $140,000 per year
About the role
- Identify and translate business goals into effective CRM marketing strategy and roadmap
- Drive the strategy and vision for all campaigns within area of responsibility
- Manage and mentor a team of CRM marketing managers helping to prioritize work while seamlessly flexing between player and coach to ensure successful outcomes
- Implement and optimize day-to-day processes to increase team velocity
- Use data to drive decisions around campaign optimization and performance targets
- Cascade campaign metrics, trial data, and best practices to relevant stakeholders
- Partner cross-functionally with Analytics, Product, Engineering, Program Management, and Creative teams to identify and act on opportunities to create broad reaching impact
- Map the customer journey and build appropriate segmentation strategies from onboarding through churn mitigation and winback
Requirements
- 5+ years of CRM, lifecycle marketing, and/or digital marketing experience for technology-enabled companies
- Deep expertise in strategic and technical marketing with an emphasis on email and push channels
- 2+ years marketing management experience with a proven track record of managing and developing high-performance marketing teams
- Ability to build and deliver campaigns utilizing CRM tools such as iterable, segment and others
- Experience building and scaling lifecycle marketing programs across multiple channels such as programs to support app users across mobile and email channels, rewards programs, retention campaigns
- Knowledge of and hands-on experience working with multiple email service providers (ESPs) and/or engagement marketing tools
- Experience analyzing data and using insights, market trends, and competitive analysis to inform campaign decisions
- Experience working cross-functionally within a matrixed organization
- Experience working on a FinTech, PropTech, or Real Estate industry
Benefits
- Industry-leading medical, dental, and vision health care plans for employees and their dependents
- Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown
- New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
- Mental health support
- Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests
- Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
- Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend)
- Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends)
- Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities
- Hackathons and team events across all teams and departments
- Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction
- Our Nerds love to make an impact by paying it forward – Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match
- 401K with 4% company match
- Be the first to test and benefit from our new financial products and tools
- Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
- Disability and Life Insurance with employer-paid premiums
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRM marketinglifecycle marketingdigital marketingemail marketingpush marketingcampaign optimizationdata analysissegmentation strategiescustomer journey mappingmarketing management
Soft Skills
team managementmentoringcross-functional collaborationstrategic thinkingcommunicationflexibilitydecision makingperformance trackingcoachingprioritization