Senior Customer Marketing Manager

Nerdio

. Own the customer marketing strategy and roadmap focused on cross-sell and upsell growth across the customer lifecycle.

Posted 4/21/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $130,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Own the customer marketing strategy and roadmap focused on cross-sell and upsell growth across the customer lifecycle.
Build and maintain an account-based expansion framework aligned to customer segmentation, product adoption, firmographics, and growth potential.
Establish clear program priorities, success metrics, and execution plans in close partnership with Customer Success and Sales leadership.
Own customer marketing budget and make data-driven investment decisions to maximize expansion pipeline ROI.
Design, launch, and optimize targeted expansion campaigns for priority customer segments and strategic accounts.
Translate account plans and product expansion goals into actionable marketing plays — including lifecycle emails, digital touchpoints, event invitations, webinars, and direct outreach.
Activate existing marketing channels and assets to reach customers at the right moment.
Identify gaps in tooling, data, or assets and work cross-functionally to close them.
Use customer data, product usage signals, intent data, and pipeline data to identify expansion opportunities and prioritize target accounts.
Define success metrics and build reporting frameworks to track key performance indicators.

Requirements

What you’ll need

7+ years of experience in B2B marketing, with significant experience in customer marketing, lifecycle marketing, account-based marketing, or expansion-focused roles
Proven track record of driving cross-sell and upsell pipeline and revenue in a SaaS or recurring-revenue business
Strong analytical and operational skillset; comfortable working directly in CRM, marketing automation, BI tools, and customer data platforms
Experience designing and executing account-based marketing programs for existing customer segments
Ability to operate as a senior IC, balancing strategic program planning with hands-on execution
Excellent written and verbal communication skills; comfortable presenting to and partnering with senior stakeholders
Experience managing program budgets and making data-driven investment decisions
Comfort with and willingness to use AI tools to maximize impact and efficiency.

Benefits

Comp & perks

Competitive Base and Incentive Plan
Stock Options
Health and Welfare Plans*
Life and Disability Plans*
Retirement Plan*
Unlimited Flexible Paid Time Off, including your birthday off!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

customer marketinglifecycle marketingaccount-based marketingexpansion marketingdata-driven decision makingcampaign designperformance metricsprogram managementanalytical skillsbudget management

Soft Skills

communication skillsstrategic planningcollaborationpresentation skillsoperational skillsproblem-solvingcross-functional teamworkcustomer focusadaptabilityleadership