Paid Media Buyer – DTC, E-Commerce

NeoWork

Media Buyer managing e-commerce advertising campaigns across Meta, Google, and TikTok. Collaborating on AI tooling and optimizing ad performance with first-party data.

Posted 5/18/2026full-timeRemote • 🇨🇴 ColombiaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Execute paid advertising campaigns across Meta, Google, and TikTok, including campaign setup, audience configuration, and ongoing management for e-commerce clients
Manage budgets and make day-to-day optimization decisions under general strategic direction from client leadership
Pause and adjust underperforming ads using platform data alongside the client's custom data sets
Analyze performance against incremental and first-party attribution frameworks, not platform-reported numbers
Document workflows and SOPs in enough detail that they can be handed off and progressively automated
Collaborate with client leadership and engineering on AI tooling being built around the media buying function

Requirements

What you’ll need

3 or more years of direct, hands-on experience running paid media campaigns across Meta, Google, and TikTok — execution experience, not just strategic oversight
Strong analytical skills outside of standard platform measurement, including comfort with custom data sets and incrementality-based signals
Proven ability to operate in fast-moving, ambiguous environments where direction can shift quickly
A habit of picking up new tools and methodologies rather than defaulting to the same playbook
Openness to experimenting with AI tools and integrating them into your daily workflow
Strong documentation habits, you can describe what you do clearly enough for someone else, or a system, to replicate it
Excellent written English, given that collaboration is primarily async.

Benefits

Comp & perks

We offer health insurance for contractors
Holiday Extra Pay
The work hours generally align with standard business hours in the US, with some potential flexibility depending on the client's needs.
This is a 100% home-based position
We prioritize the mental health of our team members and offer mental health days to support their well-being.
In addition to the base salary, performance-based incentives are provided.
There is an annual review and appraisal process in place.
There are ample opportunities for professional growth and advancement within the company.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid advertising campaignsMetaGoogleTikTokaudience configurationperformance analysisincrementality-based signalscustom data setsbudget managementoptimization decisions

Soft Skills

analytical skillsadaptabilitydocumentation habitscollaborationcommunicationproblem-solvingopenness to experimentationattention to detailability to work in ambiguitylearning agility