Demand Generation Manager
PeopleGrove
SQL
Director, Customer Experiences and Events
Neostella
full-time
Posted on:
Origin: • 🇺🇸 United States • Illinois, Wisconsin
Visit company websiteJob Level
Lead
Tech Stack
SQL
About the role
- Build and execute the annual customer experience & events strategy aligned to sales and marketing pipeline goals.
- Tier and prioritize the event portfolio (industry tradeshows, customer summits, regional activations, partner events).
- Translate customer insights into event themes, content, and experiences that reinforce the brand narrative.
- Develop budget recommendations and ROI models for executive alignment.
- Lead planning and flawless execution of high-impact events ensuring exceptional customer experiences.
- Manage and mentor the events team and external vendors/agencies.
- Establish event technology stack for lead capture, tracking, and attribution.
- Standardize processes with playbooks, checklists, and post-event reporting.
- Partner with Demand Generation to integrate pre/during/post-event campaigns and follow-up cadences.
- Work with Product Marketing on messaging, demos, and enablement content.
- Collaborate with Marketing Ops & Creative Services to streamline asset creation, intake, and delivery.
- Act as the executive liaison for event planning, reporting, and customer experience feedback loops.
- Define and track KPIs (sourced pipeline, influenced revenue, SQL conversions, cost per lead, customer engagement scores).
- Deliver post-event ROI reports and continuously optimize the event portfolio based on performance and feedback.
Requirements
- 6–8+ years of experience in B2B marketing and event/experience management.
- Proven success turning events into pipeline and customer engagement drivers.
- Strong project management and vendor negotiation skills.
- Experience managing and developing teams.
- Proficiency with Salesforce, HubSpot, or event tools (Cvent, Splash, etc.).
- Excellent communication skills with ability to present to executives.
