NeoReach

Influencer Marketing

• Oversee and manage the day-to-day operations of influencer marketing campaigns, ensuring timely execution and delivery of all campaign deliverables.
• Coordinate with internal teams (creative, paid media, account management, etc.) to ensure all deliverables align with the client’s strategy and objectives.
• Serve as the main point of contact for influencers, ensuring clear communication on campaign objectives, content expectations, timelines, and brand guidelines.
• Research and select influencers that align with client goals, campaign strategy, and target audience demographics.
• Conduct outreach, manage negotiations, and finalize influencer contracts in coordination with the Account Director.
• Ensure influencers receive all necessary campaign materials, including creative briefs and brand guidelines, to execute content effectively.
• Review influencer content to ensure it meets brand messaging, tone, and campaign objectives.
• Collaborate with Account Directors and clients to approve content before publication.
• Provide feedback and revisions to influencers to ensure all deliverables meet brand compliance standards.
• Monitor campaign performance metrics (reach, impressions, engagement, conversions, etc.) throughout the campaign lifecycle.
• Compile and deliver regular campaign performance reports to Account Directors, including KPI tracking, insights, and recommendations for optimization.
• Maintain detailed records of campaign deliverables, approvals, and timelines to keep campaigns on schedule.
• Build and maintain strong relationships with influencers and creators to foster long-term collaboration opportunities.
• Act as the liaison between clients, influencers, and internal teams to ensure alignment and transparent communication.
• Troubleshoot and resolve issues quickly to minimize disruptions to campaign flow.
• Partner with Account Directors to evaluate campaign success, ROI, and strategic takeaways.
• Consolidate learnings and provide actionable recommendations for future campaigns.
• Work closely with Account Directors to address any challenges related to influencer performance, content quality, or platform issues.
• Identify and implement solutions promptly to keep campaigns on track.

Campaign Operations Coordinator – Influencer Marketing