CRM Specialist

Neon

CRM Specialist at Neon designing automation and leading recovery strategies for clients. Collaborating with stakeholders and optimizing data-driven communication strategies.

Posted 7/31/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in Salesforce Marketing Cloud, including Email Studio, Automation Studio, and Journey Builder, combined with strong SQL skills for data management and analysis. Proven ability to design and optimize multichannel customer journeys while leveraging data-driven insights for strategic decision-making.

Highest-signal resume keywords

Salesforce Marketing CloudSQL SkillsCRM Journey DesignA/B TestingStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email StudioAutomation StudioJourney BuilderContact BuilderAMPscriptCustom SQL QueriesData ExtensionsPerformance AnalysisSegmentationBehavioral Triggers

Soft Skills

Analytical MindsetCommunication SkillsCollaborationProblem-Solving

Industry Keywords

Multichannel JourneysCredit RecoveryEngagement KPIsConversion KPIsTechnical Metrics

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Build and Optimize Multichannel Journeys: Design, test, and implement end-to-end complex automations (email, SMS, push, and WhatsApp) using Salesforce Marketing Cloud (Journey Builder), focusing on personalization and scalability.
Lead the Recovery (Collections) Strategy: Actively design relationship flows for delinquent customers, defining behavioral triggers, intelligent communication cadences, and approach tests that maximize credit recovery.
Advanced Data Handling: Create robust segmentations, manage Data Extensions (DEs), and develop custom SQL queries to ensure the right message reaches the right audience.
Performance Analysis and A/B Testing: Propose and run ongoing hypothesis tests, evaluating engagement, conversion, and financial-return KPIs to feed back into CRM strategies.
Strategic Stakeholder Partnership: Collaborate closely with the MIS team to structure CRM reports and translate technical metrics into strategic reports for leadership and other business areas.

Requirements

What you’ll need

Solid hands-on experience with Salesforce Marketing Cloud (mandatory expertise in Email Studio, Automation Studio, Journey Builder, Contact Builder, and AMPscript).
Strong SQL skills for handling large volumes of data and building efficient queries directly in Salesforce.
Proven experience designing complex CRM journeys with advanced rules for prioritization, segmentation, and audience suppression/exclusion.
Analytical mindset focused on data-driven decision making, A/B testing, and measurement of results.
Strong communication and stakeholder management skills to translate technical challenges for business teams and leadership.

Benefits

Comp & perks

Truly remote work model, with team meetups every three months in São Paulo. Includes credit for a home office kit and partnerships for coworking access.
iFood Benefits Card – customize your package with food and meal allowances and mobility benefits.
Gympass access to a network of gyms and online classes.
Parental support including daycare or nanny assistance and extended parental leave.
Medical and dental insurance.
Open English: discounted English course packages for Neowners and their dependents.
Discounts on MBAs and specializations at USP ESALQ.