Neogrid

Mid-level Marketing Analyst – ABM

Neogrid

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Structure and execute ABM campaigns (1:1, 1:few and 1:many) aligned with revenue targets;
  • Lead the creation of dossiers and personalized journeys for strategic accounts;
  • Work directly with sales reps, pre-sales and other stakeholders in target accounts to identify opportunities and align approaches;
  • Ensure cadence and excellence across ABM journey touchpoints (email, content, events, gifts, personalized actions, etc.);
  • Lead the technical planning of campaigns and their operation, including management of tools and CRM;
  • Request production of content, studies and materials from the content, data and events teams;
  • Monitor and analyze KPIs for ABM initiatives, presenting learnings and optimization recommendations;
  • Conduct alignment rituals with other areas and cross-functional squads (sales, events, content, product).

Requirements

  • Ability to lead initiatives autonomously, with ownership and strategic vision;
  • Excellent communication and negotiation skills with peers and leadership;
  • Consultative mindset, focused on problem-solving and delivering value to the customer;
  • Analytical ability to measure performance and generate actionable insights;
  • Organized and experienced in managing complex, multi-stakeholder processes;
  • Genuine interest in B2B business, consultative sales cycles and strategic marketing;
  • Experience with CRM (HubSpot or similar), marketing automation and prospecting tools;
  • Prior knowledge of enterprise sales journeys and ABM strategy is desirable;
  • Intermediate Excel skills.
  • Proven experience with ABM or Demand Generation in a B2B context;
  • Experience building ABM processes;
  • Knowledge of account segmentation, ICP, intent data and campaign personalization;
  • Experience with personalized events and multichannel campaigns.
Benefits
  • 🌍 Our opportunities are Remote or Hybrid and open only to candidates residing in Brazil!
  • ⏰ We offer flexible working hours!
  • 🏥 We provide Health Insurance, Dental Insurance, and Life Insurance (all extendable to legal dependents).
  • 💊 We provide Medication Assistance, extendable to children!
  • 🚍 We offer Transportation Vouchers or Parking Allowance for employees living in cities where we have offices!
  • 🍔 With our flexible Meal/Food Allowance, you decide how to use it.
  • 🏋️ We support your wellbeing with Wellhub (formerly Gympass) and TotalPass.
  • 🏖️ In your birthday month, you are entitled to a day off on the date of your choice.
  • 🧸 Benefit from our parental support program, NeoBaby, focused on new mothers and fathers!
  • 👨‍🎓 We offer Unico Skill, an educational solution for external training and continuous development.
  • 🏫 We provide childcare assistance and extended parental leave: 6 months for mothers and 30 days for fathers.
  • 💵 We have a referral program, bonuses and much more!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ABM campaignsKPI analysiscampaign personalizationaccount segmentationintent datademand generationExcel
Soft Skills
leadershipcommunicationnegotiationproblem-solvinganalytical abilityorganizational skillsstrategic vision