Support execution of the company's marketing strategy in alignment with overall business goals
Collaborate with Director/VP-level on the creation of comprehensive marketing plans, campaigns, and budgets
Assist program strategy and management with some oversight
Implement and maintain data analytics and marketing performance measurement systems covering sales-led and product-led growth
Identify key questions, challenges and hypotheses to prioritize, and create analytics plan
Conduct data-driven business analytics and growth analytics to support and make recommendations on strategy
Analyze CRM, web, digital, and product data to develop insights and recommendations
Monitor and report on marketing metrics and performance against targets
Develop and maintain dashboards and reports for regular tracking and executive reporting
Identify areas for improvement and optimization
Perform data analysis and research to identify opportunities to increase user acquisition, activation, and retention and inform growth strategies
Partner with marketing, sales, product, and UX teams to implement growth tactics effectively
Streamline and improve marketing processes, workflows, and automation tools
Develop and deliver high-quality executive communications (e.g., develop narratives, partner across cross-functional teams on content, manage delivery of messaging)
Communicate and discuss insights with leadership to turn statistical findings into business actions
Requirements
Bachelor’s degree in an analytical field
5+ years of professional experience
2+ years of experience in leading strategy, operations and analytics for a marketing organization
1+ years of experience working with senior leaders
Exceptional problem-solving, first-principles thinking, decision-making, and analytical skills
Strong communication, negotiation, and presentation abilities
Proficient in SQL - BigQuery
Visualization tools - Tableau, Looker Studio
Data ETL - Supermetrics, Fivetran
Benefits
Employees in this position are also eligible to participate in the Company’s standard benefit programs, which currently include the following: medical, dental, and vision benefits
401(k)
paid time off
certain leaves of absence
US employees are eligible for a stock option grant
certain roles are eligible for an annual bonus
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analyticsbusiness analyticsgrowth analyticsdata analysisSQLBigQuerydata ETLSupermetricsFivetranvisualization tools