Neo4j

Senior Manager, PLG Marketing Analytics

Neo4j

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $150,000 - $190,000 per year

Job Level

Senior

About the role

  • Design, build, and maintain reporting frameworks that track PLG funnel performance from awareness and sign-up through activation, conversion, and expansion.
  • Deliver actionable insights and dashboards to Marketing and Product leaders to optimize user acquisition and engagement.
  • Monitor performance trends, diagnose drivers behind KPIs, and provide regular readouts to executive stakeholders.
  • Analyze web, search, and digital marketing data to grow user acquisition and demand generation.
  • Analyze user behavior and lifecycle data to identify friction points, growth levers, and opportunities to improve conversion and retention.
  • Collaborate with Product and Marketing teams to design experiments and measure the impact of self-serve growth initiatives.
  • Provide analytical input for quarterly and annual GTM planning, including forecasting, pipeline modeling, and budget allocation.
  • Develop frameworks to evaluate marketing program performance and ROI, informing resource prioritization and experimentation strategy.
  • Support executive decision-making with data-driven narratives that link marketing activity to revenue impact.
  • Define the data requirements, taxonomy, and instrumentation needed to measure PLG marketing impact effectively.
  • Partner with Product Analytics to ensure data integrity, consistency, and accessibility across systems.
  • Build frameworks to quantify the incremental impact of PLG marketing tactics across acquisition channels and product surfaces.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field. An advanced degree (MBA, MSc) is a plus.
  • 6+ years of experience in analytics, strategy, consulting, or marketing, with a minimum of 3 years in an analytics-focused role.
  • Exceptional problem-solving, decision-making, and analytical skills.
  • Proven track record in defining, outlining, and delivering analytical projects with high complexity.
  • Strong knowledge of analytics tools and marketing data platforms (e.g., Google Analytics)
  • Strong communication and presentation abilities.
Benefits
  • medical, dental, and vision benefits
  • 401(k)
  • paid time off
  • certain leaves of absence
  • stock option grant

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
analyticsdata analysisreporting frameworksKPI monitoringuser behavior analysismarketing program performance evaluationforecastingpipeline modelingbudget allocationdata requirements definition
Soft skills
problem-solvingdecision-makinganalytical skillscommunicationpresentation abilities
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessMBAMSc