Neo Group

Marketing Data Analyst

Neo Group

full-time

Posted on:

Location Type: Hybrid

Location: Minsk • 🇧🇾 Belarus

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Job Level

Mid-LevelSenior

Tech Stack

NumpyPandasPythonSQLTableau

About the role

  • Analyze and evaluate effectiveness of retargeting, performance, and media campaigns.
  • Perform user segmentation, prepare samples, and analyze audience behavior across funnels.
  • Validate data quality in sources and data marts; ensure correctness and completeness of marketing data.
  • Work with new data sources: understand structure, export logic, and ensure proper data consistency.
  • Maintain and update existing dashboards (metrics, filters, visualizations).
  • Support automation of recurring analytical processes and reporting.
  • Participate in preparation, execution, and analysis of A/B tests.
  • Collaborate with marketing/ crm/ media buying teams to deliver actionable recommendations.

Requirements

  • Strong SQL skills (JOINs, GROUP BY, subqueries, basic window functions).
  • Understanding of data structures and experience with BI tools (Tableau / Power BI / Looker Studio).
  • Strong understanding of how advertising platforms work: impressions, clicks, attribution, event tracking.
  • Solid knowledge of marketing metrics (ROI, CTR, CPM, CPC, CPA, etc.).
  • Attention to detail, accuracy with numbers, and analytical thinking.
  • Willingness to learn new tools and analytical approaches.
  • **Nice-to-Have:**
  • Experience with advertising platforms (Google Ads, Meta, TikTok, programmatic).
  • Python skills for data analysis (pandas, numpy, matplotlib, seaborn).
  • Experience building small automations or analytical pipelines.
  • understanding of A/B testing methodology.
  • English - B2 / Russian - native.
Benefits
  • Enjoy 3 health days to focus on your well-being.
  • Take advantage of 25 paid calendar vacation days to explore, relax, and unwind.
  • Get a $30 net per month sports compensation to stay active and healthy.
  • Benefit from top-notch medical insurance for peace of mind.
  • Indulge in a variety of snacks available in the office.
  • Join us for exciting corporate events that foster team spirit and fun!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SQLPythonA/B testing methodologydata analysisdata quality validationuser segmentationmarketing metricsdata structuresautomationanalytical pipelines
Soft skills
attention to detailaccuracy with numbersanalytical thinkingwillingness to learn