Neo Group

VIP CRM Manager

Neo Group

full-time

Posted on:

Location Type: Hybrid

Location: Minsk • 🇧🇾 Belarus

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Job Level

JuniorMid-Level

Tech Stack

Tableau

About the role

  • Develop and manage the VIP branding strategy across all active markets;
  • Plan and execute VIP promotional calendars in collaboration with CRM and VIP teams;
  • Ensure all visual and written content is aligned with the brand identity and tailored to each local market;
  • Coordinate branded content creation with the Design team for ongoing and special promotions;
  • Collect and structure all ongoing CRM and Product communications;
  • Create and maintain a communication map in Figma, displaying all touchpoints across channels (emails, banners, in-app messages, Snackbars, modals, etc.);
  • Track and organize campaign status, progress, and ownership clearly for cross-team visibility.
  • Review and evaluate incoming promotion or feature requests from the Product team;
  • Analyze how new initiatives align with current gamification logic, campaign structures, and available resources;
  • Gather and structure information about planned Product promotions to ensure timely campaign execution.
  • Conduct competitor research and content evaluations;
  • Review websites to assess UX, content clarity, and promotional messaging quality;
  • Benchmark against industry practices to propose improvements.
  • Work with cross-functional teams (CRM, VIP, Design, Product, Tech) to define project scopes and delegate tasks effectively;
  • Ensure timely delivery of campaign assets and promotions;
  • Identify bottlenecks in processes and suggest optimizations.
  • Monitor performance of VIP promotions (engagement, conversion, retention);
  • Adjust future campaigns based on insights and feedback;
  • Provide regular updates to Head of CRM and VP of User Engagement.

Requirements

  • At least 2 years of experience in a similar role (e.g., CRM Manager, VIP Promotions Manager, or equivalent);
  • Proven track record of working with VIP clients;
  • Proficiency in CRM systems (Optimove, FastTrack or similar) and analytics tools;
  • Ability to create effective promotional mechanics and personalized offers;
  • Strong understanding of client segmentation, loyalty programs, and retention metrics;
  • High level of empathy and customer orientation;
  • Ability to work in a fast-paced environment, multitask, and quickly adapt to changes;
  • Creativity and analytical thinking;
  • Proficiency in English at Upper-Intermediate level or higher;
  • Competence in data tools (Excel, Tableau, Power BI).
Benefits
  • Enjoy 3 health days to focus on your well-being.
  • Take advantage of 25 paid calendar vacation days to explore, relax, and unwind.
  • Get a $30 net per month sports compensation to stay active and healthy.
  • Benefit from top-notch medical insurance for peace of mind.
  • Indulge in a variety of snacks available in the office.
  • Join us for exciting corporate events that foster team spirit and fun!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRM systemsanalytics toolspromotional mechanicsclient segmentationloyalty programsretention metricsdata toolsExcelTableauPower BI
Soft skills
customer orientationempathymultitaskingadaptabilitycreativityanalytical thinking