Marketing Specialist II – Education Services
Nelnet
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $70,000 - $75,000 per year
About the role
- Increase awareness of FACTS Education Services programs by supporting execution of customer engagement strategies, including webinars, conference marketing, school outreach campaigns, and federal funding awareness initiatives.
- Partner with Sales, Regional Vice Presidents, Education Services leaders, Product Marketing, and other internal stakeholders to coordinate marketing efforts that support school outreach and pipeline growth.
- Assist in developing and maintaining campaign briefs for Education Services initiatives, ensuring clear objectives, messaging alignment, and defined deliverables.
- Support planning and logistics for conferences and events including preparation of marketing materials and coordination with internal teams.
- Collaborate with Content Marketing and Creative teams to develop marketing materials such as one-pagers, sales presentations, landing pages, email campaigns, and promotional assets that clearly communicate program value.
- Review creative deliverables prior to stakeholder approval to ensure factual alignment with program offerings and brand consistency.
- Support updates to website content, sales materials, and digital assets to reflect current Education Services offerings and positioning.
- Assist with production of email, social, and digital campaign elements supporting professional development, instructional services, and coaching programs.
- Work cross-functionally with Sales and Sales Operations to identify opportunities for customer-focused campaigns tied to seasonal needs such as Title consultation cycles, back-to-school planning, and mid-year intervention support.
- Support campaign performance tracking by compiling results, assisting with post-campaign reporting, and participating in debrief discussions with stakeholders.
- Assist in preparing event and webinar follow-up materials, surveys, and summary reports to inform future marketing efforts.
- Conduct secondary research on K–12 education trends, federal funding updates (Title I–IV), and professional learning best practices to support messaging and positioning efforts.
- Maintain awareness of emerging trends in education marketing, school leadership development, and professional learning to help inform campaign opportunities.
- Leverage marketing technology platforms appropriately to ensure efficient execution, accurate tracking, and consistent communication across campaigns.
Requirements
- Bachelor’s Degree required
- Degree in Marketing, Communications, Education, or related field preferred
- 2+ years of marketing, communications, or related experience required
- Experience in K–12 education or working with schools strongly preferred
- Marketing technology experience preferred (CRM, email platforms, webinar tools, project management systems)
- Ability to manage multiple projects and priorities in a fast-paced environment
Benefits
- medical
- dental
- vision
- HSA and FSA
- generous earned time off
- 401K/student loan repayment
- life insurance & AD&D insurance
- employee assistance program
- employee stock purchase program
- tuition reimbursement
- performance-based incentive pay
- short- and long-term disability
- robust wellness program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign managementcustomer engagement strategiesmarketing materials developmentperformance trackingsecondary researchemail campaignsdigital marketingevent planningcontent creationproject management
Soft Skills
collaborationcommunicationorganizational skillsattention to detailtime managementadaptabilityproblem-solvingstakeholder managementcreativitystrategic thinking