B2B Sales Lead

Neko Health

Develop and execute B2B sales strategy for Neko's health solutions in the UK. Collaborate with teams to establish market presence and drive corporate client acquisition.

Posted 6/26/2026full-timeLondon • 🇬🇧 United KingdomSeniorWebsite

About the role

Key responsibilities & impact

Build a targeted prospect list of companies across Birmingham and Manchester, covering SMB- businesses, hub offices of London-HQ firms, and premium health check buyers
Run outreach and activation, focusing on conversion to booking sales while validating key hypotheses that will inform broader B2B proposition
Convert at least 2-4 employer deals, with a healthy pipeline of late-stage deals
Initiate conversations with key benefit platforms and assess the commercial case for integration
Deliver a clear hypothesis readout at Week 8: which employer segments respond, which channels work, whether price holds, and what non-price levers close deals
Scale the programme into London, applying learnings from Birmingham and Manchester to a larger and more competitive market
Own a growing pipeline of employer accounts and deepen relationships with early clients to secure renewals and case studies
Build and refine the B2B city activation playbook - the repeatable framework Neko will use to launch B2B in every new market
Work with marketing and product to develop the employer proposition: pricing, packaging, add-ons, and the operational mechanics of group bookings.
Partner with the City Marketing Leads to coordinate B2B events and activations that drive awareness, education and conversion with B2B clients (and serve B2C objectives)

Requirements

What you’ll need

10+ years of B2B sales or business development experience, with a track record of closing deals and building pipelines from scratch
Experience selling into HR, People, or C-suite decision-makers at SMB and enterprise companies - ideally across professional services, tech, or finance
Comfortable running a full sales cycle independently: prospecting, outreach, discovery, proposal, and close
Existing network in the Birmingham and/or Manchester business community is a strong advantage
Commercially sharp - you understand unit economics, can defend pricing, and know when (and when not) to negotiate
Organised and data-driven, with the ability to track a pipeline, report on performance, and draw clear learnings from early experiments
Comfortable working in an early-stage environment where the playbook does not yet exist - you will be writing it
A genuine interest in preventive health and employee wellness; able to speak credibly about the value of proactive health investment to business leaders

Benefits

Comp & perks

Equal Opportunity & Inclusion Statement
inclusive hiring and member-first care
request reasonable adjustments to support your application

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B salesbusiness developmentclosing dealspipeline managementprospectingoutreachdiscoveryproposalnegotiationdata analysis

Soft Skills

commercial acumenorganizational skillsdata-drivenrelationship buildingcommunicationindependenceadaptabilitystrategic thinkingproblem-solvingcreativity