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CRM Analyst – Retention & Lifecycle
Neko HealthCRM Analyst focusing on retention and lifecycle analytics for a preventative healthcare company. Driving strategic decisions through data-driven insights and LTV models in a hybrid environment.
Tech Stack
Tools & technologiesPythonSQLTableau
About the role
Key responsibilities & impact- Own the retention and lifetime value analytics strategy
- Build LTV models, churn prediction, retention dashboards, and cohort analysis
- Drive experimentation to improve retention metrics
- Design and implement an end-to-end LTV model with customer profitability segments
- Build and maintain retention dashboards (rebooking rate, churn curves, LTV by cohort, reactivation success) with regular updates
- Develop a churn prediction model with meaningful accuracy; implement scoring to identify at-risk customers for proactive campaigns
- Execute high-impact incremental tests on retention messaging and timing; document learnings and impact on LTV
- Deliver regular retention insights reports; proactively recommend experiments or optimisations based on cohort analysis
Requirements
What you’ll need- 8+ years in analytics, with significant experience in retention, LTV, lifecycle, or churn analytics
- Expert SQL and Python/R; able to write complex queries and build predictive models
- Deep expertise in cohort analysis, survival analysis, LTV modelling, and retention metrics
- Strong understanding of churn prediction, propensity scoring, and reactivation mechanics
- A/B testing and experimental design for retention initiatives; statistical rigour
- BI tool proficiency (e.g. Tableau, Looker, Metabase); ability to build dashboards and tell the retention story visually
- Strategic, proactive mindset: owning ‘the why,’ surfacing opportunities, and recommending action
Benefits
Comp & perks- Equal Opportunity & Inclusion Statement
- Inclusive hiring and member-first care
- Encourage to request reasonable adjustments to support your application
- Health insurance
- Wellness programs
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SQLPythonRcohort analysissurvival analysisLTV modellingchurn predictionpropensity scoringA/B testingexperimental design
Soft Skills
strategic mindsetproactive mindsetanalytical thinkingcommunicationproblem-solving