CRM Manager – Acquisition & Activation

Neko Health

CRM Manager overseeing acquisition and activation journeys in preventative healthcare. Leading automation and experiments to enhance customer engagement and experience.

Posted 5/8/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the end-to-end acquisition and activation lifecycle from waitlist through first booking.
Design, execute and continuously optimise customer journeys across SMS, email, push and in-app channels.
Lead the experimentation roadmap to drive incremental improvements in activation rates and customer quality.
Measurably improve waitlist-to-booking conversion through optimised automation and experimentation.
Launch and maintain all core customer journeys with defined SLAs and regular QA audits.
Design and execute a continuous A/B testing programme with clear lift targets and guardrails.
Build playbook library (waitlist nurture, booking confirmation, abandoned booking recovery) with documented best practices.
Establish feedback loop with paid channels team to inform campaign strategy and audience targeting.

Requirements

What you’ll need

5–10 years in CRM, lifecycle marketing, or customer acquisition
Hands-on experience building journeys in a CRM/marketing automation platform (e.g. Bird, Braze, Iterable, SFMC, Klaviyo)
Deep understanding of email, SMS, and push deliverability, segmentation best practices, and A/B testing methodology
Experience designing and owning campaign QA processes and data quality controls
Data-literate: able to interpret dashboards, cohort analysis, funnel metrics, and retention curves
Comfortable writing basic SQL queries or demonstrable willingness to learn — at Neko, everyone in CRM is expected to be close to the data

Benefits

Comp & perks

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Hard Skills & Tools

CRMlifecycle marketingcustomer acquisitionA/B testingdata analysisSQLcampaign QA processessegmentation best practicesautomationcustomer journey design

Soft Skills

leadershipcommunicationorganizationaldata literacyexperimentationproblem-solvingcollaborationfeedback managementstrategic thinkingadaptability