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Neko Health

CRM Manager – Acquisition, Activation

Neko Health

CRM Manager adapting and scaling Neko's CRM programme to the US market. Focusing on localisation, compliance, and performance comparison with EU.

Posted 5/8/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $129,600 - $144,000 per yearWebsite

Tech Stack

Tools & technologies
SQL

About the role

Key responsibilities & impact
  • Adapt and scale the Neko CRM programme to the US market.
  • Own localisation of journeys, regulatory compliance (CAN-SPAM, TCPA, CCPA/CPRA), and US-specific workflows.
  • Drive parity with EU performance while meeting regional requirements.
  • Successfully adapt and launch core EU journeys for the US market with documented localisation changes.
  • Achieve parity or better performance vs EU benchmarks (activation, rebooking) within a reasonable timeline.
  • Build and maintain US-specific comms library (insurance receipts, regulatory notices, state-specific messaging) with zero compliance violations.
  • Establish regular US vs EU performance comparison and feed learnings back to EU team.
  • Lead CCPA/CPRA consent management and preference centre strategy for US customers.

Requirements

What you’ll need
  • 5–10 years in CRM, lifecycle, or acquisition marketing in the US market
  • Deep expertise in US comms regulations: CAN-SPAM, TCPA, CCPA/CPRA, state-level privacy laws
  • Hands-on journey-building experience in a CRM/marketing automation platform (e.g. Braze, Iterable, Bird, SFMC)
  • Cross-market campaign adaptation experience; ability to localise without losing strategic intent
  • Strong data literacy and SQL comfort or demonstrable willingness to learn — at Neko, the CRM team works close to the data
  • Ability to partner with Legal/Compliance on messaging and workflows

Benefits

Comp & perks
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Hard Skills & Tools
CRMlifecycle marketingacquisition marketingjourney buildingdata literacySQL
Soft Skills
localisationstrategic intentpartnershipadaptation