Product Marketing Lead – Acquisition, Activation

Neko Health

Product Marketing Lead driving acquisition strategies and compelling narratives for a preventive healthcare company. Collaborating across teams to enhance member engagement and communications strategies.

Posted 5/8/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $162,000 - $180,000 per yearWebsite

About the role

Key responsibilities & impact

Build and own the prospective member messaging framework
Own and iterate the content strategy for acquisition
Build a library of acquisition assets
Partner with brand and social on awareness campaigns
Develop robust research and reporting
Embed Medical/Legal/Regulatory review into all workflows

Requirements

What you’ll need

5-7 years in product marketing or lifecycle marketing
Genuine interest in the future of healthcare
Experience working in collaboration with product teams
Track record of developing and owning messaging frameworks
Familiarity with organic and paid acquisition channels
Strong writing skills
Experience in regulated or claim-sensitive environments is a plus
Familiarity with the US market preferred
AI tool fluency is essential

Benefits

Comp & perks

Health insurance
Retirement plans
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinglifecycle marketingmessaging frameworkscontent strategyacquisition channelsresearchreportingwriting skillsAI tools

Soft Skills

collaborationcommunicationinterest in healthcare