Neighborly®

Senior Local Performance Marketing Specialist

Neighborly®

full-time

Posted on:

Location Type: Hybrid

Location: Irving • Texas • United States

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Job Level

Senior

About the role

  • Integrated marketing plan tracking and coaching recommendations to franchise owners
  • Monitor, track and coach franchise business owners on their local integrated marketing plans, channel/tactic mix and programs that align with the customer journey and marketing funnel, while delivering on acquisition, retention, reactivation, and loyalty goals for overall customer growth.
  • Monitor key marketing performance metrics, both online and offline customer and engagement analytics, with emphasis on franchise owners total qualified leads, cost per lead, and focus on those franchise owners not achieving target lead and revenue objectives.
  • Present pre-opening and grand-opening marketing plans during onboarding training sessions, and coach franchise business owners on their first- and second-year integrated marketing plan recommendations to deliver break-even targets.
  • Sell in local programs with recommendations provided to individual franchise owners, and/or capture of their local marketing plan.
  • Develop roll up reporting on franchise business owner participation in key programs that drive qualified leads and revenue; supporting your manager in analytics review and monitoring performance KPI’s

Requirements

  • 5+ years marketing experience ideally within a franchise service or retail industry
  • 5+ years’ experience with digital marketing, highly analytical and data-driven
  • Strong track record of delivering results in a high growth environment, with the ability to interpret, analyze and present metrics and trends
  • Possess excellent diplomatic skills and relationship building qualities
  • Outstanding communication skills (written and verbal) and ability to influence at all levels within the organization
  • Four-year college degree in Marketing or related field
Benefits
  • Check out our benefits offerings here: Neighborly Benefits (flimp.live)
  • Financial Benefits: Equity and bonus opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingmarketing performance metricscustomer engagement analyticsdata analysisreportingKPI monitoringmarketing plan developmentlead generationcustomer journey mappingmarketing funnel optimization
Soft Skills
diplomatic skillsrelationship buildingcommunication skillsinfluencing skillscoachinganalytical thinkingpresentation skillsteam collaborationproblem-solvingadaptability