Neighborly®

Director, Consumer Insights – Creative Strategy

Neighborly®

full-time

Posted on:

Location Type: Remote

Location: Remote • Texas • 🇺🇸 United States

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Job Level

Lead

About the role

  • Lead consumer research strategy and advise on execution
  • Partnering with each Neighborly brand’s Head of Marketing to develop a brand-specific annual approach depending on the brand’s growth strategy focal points
  • Develop new cost-effective, actionable brand health tracking strategy and execution plan across Neighborly brands
  • Leverage DIY survey technologies to write, execute, and analyze quantitative survey data
  • Influence internal and external stakeholders to ensure that consumer insights are embedded in decision-making
  • Concisely explain insights coming from complex analyses through effective verbal/written communication
  • Partner with each year’s focus brands’ Head of Marketing to develop a new, differentiated creative strategy and write creative brand campaign briefs
  • Partner with Neighborly Creative Director to select and brief creative agencies to execute upon brand campaign briefs

Requirements

  • 10+ years of experience in a Consumer Insights, Market Research and / or Creative Strategy role
  • Extensive experience in conducting market research
  • Strong business strategy intuition
  • Ability to continuously prioritize and drive focus on the most growth- accretive initiatives
  • A knack for creative marketing strategy
  • Well-honed understanding of what marketing creative is differentiated and effective
  • Ability to think critically and to interpret and apply processes across many different areas
  • Ability to manage multiple projects simultaneously and work autonomously with minimal supervision
  • Ability to thrive in a fast-paced, deadline driven environment under pressure
  • Excellent verbal, written (emphasis on mastery of drafting day-to-day business correspondence required), analytical, and organizational skills required
  • Excellent mastery of Microsoft Word, Microsoft Excel, Microsoft Outlook and Power Point required, with working knowledge or desire to learn various AI and analytics tools.
  • Budget management skills and proficiency
  • Possess intellectual curiosity, with the spirit of a perpetual student.
Benefits
  • Equity and bonus opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
consumer insightsmarket researchcreative strategyquantitative survey analysisbudget management
Soft skills
business strategy intuitioncreative marketing strategycritical thinkingproject managementverbal communicationwritten communicationanalytical skillsorganizational skillsintellectual curiosityability to work autonomously