Business Systems Manager – CRM, Salesforce

NEFCO

Business Systems Manager overseeing Salesforce platform development for effective CRM solutions. Leading enhancements, integrations, and user support while collaborating with sales teams and stakeholders.

Posted 5/1/2026full-timeEast Hartford • Connecticut • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

CloudSDLC

About the role

Key responsibilities & impact

Own the Salesforce platform end-to-end — architecture, configuration, data model, automation, integrations, and roadmap
Maintain and evolve a prioritized enhancement backlog aligned to business goals
Drive a disciplined software development lifecycle (SDLC) for all system changes — requirements, design, build, test, release, and documentation
Govern system changes to ensure scalability, consistency, and long-term platform health
Partner with and provide technical direction to external implementation partners and vendors
Build and maintain advanced automation using Salesforce Flow, validation rules, custom objects, and related configuration tools
Design and implement solutions that are scalable and well-structured — not just functional
Manage integrations and data flows between Salesforce and adjacent systems
Evaluate and implement new Salesforce features and products (including Marketing Cloud) as the platform evolves
Troubleshoot complex system issues and architect thoughtful solutions
Develop a deep, firsthand understanding of how our sales team sells — the process, the language, the friction points
Act as the primary bridge between sales stakeholders and the CRM system
Translate business needs into clear, well-scoped system requirements
Ensure the platform supports critical sales motions: pipeline management, quoting visibility, account structure, and forecasting
Build and maintain reports and dashboards that sales reps and leadership actively rely on
Own data integrity — structure, cleanliness, governance, and trust
Track and communicate CRM ROI and platform impact to business stakeholders
Support broader data and reporting needs outside the CRM when required

Requirements

What you’ll need

3–6 years of hands-on Salesforce experience, including meaningful configuration and administration work
Demonstrated ability to build advanced automation in Salesforce Flow or equivalent tools
Strong understanding of sales processes, pipeline management, and B2B sales operations
Experience managing a development or enhancement backlog through a structured SDLC or release process
Proven ability to translate business requirements into well-designed system solutions
Comfortable operating independently across support, development, and stakeholder engagement simultaneously
Strong communicator — equally effective with field reps and senior leadership
Salesforce Administrator certification (additional certifications a plus)
Experience with Salesforce Marketing Cloud or similar marketing automation platforms
Background in distribution, construction, or B2B sales environments
Experience directing or collaborating with external implementation partners

Benefits

Comp & perks

Serve as the primary support resource for all Salesforce users
Troubleshoot issues quickly and guide users toward best practices
Maintain clear, current documentation of system processes, standards, and workflows
Reinforce adoption and effective usage across the field sales organization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SalesforceSalesforce Flowdata modelautomationintegrationsSDLCreportingdata integrityvalidation rulescustom objects

Soft Skills

communicationstakeholder engagementproblem-solvingindependent operationtechnical directioncollaborationtranslating business needsunderstanding sales processesbuilding relationshipsgovernance

Certifications

Salesforce Administrator certification