VP Global Marketing
Nedap
full-time
Posted on:
Location Type: Hybrid
Location: Burlington • Massachusetts • United States
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Job Level
About the role
- Define and own the global marketing strategy for the Retail Business Unit, aligning brand, product positioning, and commercial.
- Ensure marketing initiatives directly support revenue growth, market expansion, and long-term enterprise value creation.
- Own and evolve the global brand strategy for Retail, ensuring strong differentiation, clarity of value proposition, and leadership positioning in competitive international markets.
- Establish marketing as a measurable growth engine by building scalable demand generation frameworks, pipeline contribution models, and customer expansion strategies.
- Ensure strong alignment between product innovation and market needs by leading product marketing strategy across the full portfolio.
- Serve as a strategic partner to leadership. Drive alignment across Marketing, Sales, Product Management, and Customer Engagement to ensure coherent global execution and consistent customer messaging.
- Build, structure, and develop a high-performing global marketing organization.
Requirements
- 8–12+ years of experience in B2B marketing, with at least 3+ years in a senior leadership role within a SaaS, retail technology, or hardware/software hybrid and multicultural environment.
- A Master’s degree in Business Administration or equivalent (specialized marketing preferred; communications only is not sufficient)
Benefits
- Competitive salary
- Health, dental, and vision insurance
- 401(k) with company match
- Life, LTD, and STD insurance coverages
- Flexible work hours and remote options
- Paid time off (PTO) and parental leave
- A professional environment that supports personal and professional growth — “First People, then Technology”
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingglobal marketing strategydemand generation frameworkspipeline contribution modelsproduct marketing strategyrevenue growth strategiesmarket expansion strategiesbrand strategyvalue proposition developmentcustomer expansion strategies
Soft Skills
leadershipstrategic partnershipalignmentcommunicationorganizational developmentteam buildinghigh-performance team developmentcoherent executioncustomer messaging consistencycross-functional collaboration
Certifications
Master’s degree in Business Administrationspecialized marketing certification