Nedap

Digital Marketing

• Create & Optimize Digital Content: Produce high-quality content aligned with brand standards across e-mail, website, social media, and other digital platforms, while designing and producing print and digital content pieces with local market tone and flare.
• Manage Social Presence & Community Engagement: Administer local social media channel placements and drive ongoing community building efforts to strengthen local market presence.
• Drive Paid Media & Lead Generation: Create and optimize paid advertising campaigns using SEO and performance marketing tools, while leveraging Hubspot tools for lead generation and follow-up targeting.
• Measure & Improve Marketing Performance: Track and report performance analytics on digital tactics, applying data-driven insights to continuously refine and improve marketing effectiveness.
• Stay Current on Industry Trends: Stay updated on the latest marketing and digital trends to ensure strategies remain competitive and relevant.
• Perform additional duties and responsibilities from time to time within the Nedap US Livestock team as needed.

Digital Marketing Specialist