VP of Sales

Nectar Group

As VP of Sales, build and lead Nectar's sales function. Driving revenue with a focus on mid-market and enterprise brands in the AI-native marketing domain.

Posted 7/23/2026full-timePalo Alto • California • 🇺🇸 United StatesLead💰 $400,000 - $500,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and scaling sales functions, with a strong focus on B2B SaaS sales, team development, and strategic partnership with executive leadership. Proven ability to implement effective sales processes and maintain pipeline discipline while fostering a high-performance sales culture.

Highest-signal resume keywords

B2B SaaS SalesSales LeadershipPipeline ManagementCRM/Data HygieneSales Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Quota-Carrying SuccessSales ForecastingDeal ClosingSales Process DesignSales Pipeline Management

Soft Skills

Excellent CommunicationExecutive PresenceInfluencing SkillsTeam DevelopmentComfort with Ambiguity

Tools & Technologies

SalesforceCRM ToolsMartech ToolsSocial Media Platforms

Industry Keywords

B2B SalesMid-Market SalesEnterprise SalesE-CommerceBrand Marketing

About the role

Key responsibilities & impact

Own and build Nectar's sales function from scratch, including strategy, process, tooling, and team structure.
Personally source, run, and close deals with mid-market and enterprise brands in Nectar's early days, while building the systems to scale beyond founder-led sales.
Partner directly with the CEO and leaders to define ideal customer profile, pricing and packaging, and go-to-market strategy.
Design and implement repeatable sales processes: pipeline management, forecasting, deal reviews, and CRM hygiene.
Recruit, hire, and develop Nectar's sales hires as the team scales post-Series A.
Build and manage the sales pipeline, ensuring accurate forecasting and reporting to the executive team and board.
Work cross-functionally with Marketing, Product, and Customer Success to align on messaging, feedback loops, and customer expansion.
Represent Nectar externally with senior marketing and brand stakeholders, becoming a trusted advisor to prospective customers.
Set the early culture and standards of the sales org; the playbook this person builds becomes the foundation for the team.

Requirements

What you’ll need

7+ years in B2B SaaS sales, with a track record of quota-carrying success and at least 2+ years in a sales leadership role (VP, Director, or Head of Sales).
Experience selling into marketing, brand, or e-commerce organizations; familiarity with martech, social, or CRM tooling is a strong plus.
Direct experience as an early or founding sales hire at a Series A or Series B startup; you understand what it takes to build a function with no existing playbook.
Proven ability to both sell personally and build/manage a team.
Comfort operating with ambiguity and evolving priorities in a fast-moving, resource-constrained environment.
Strong command of sales fundamentals: pipeline discipline, forecasting accuracy, and CRM/data hygiene (e.g., Salesforce).
Excellent communication and executive presence; ability to influence founders, board members, and enterprise buyers alike.
Based in, or willing to relocate to, the San Francisco Bay Area.

Benefits

Comp & perks

Competitive compensation and early equity
Health, vision, and dental benefits + 401(k) match
Clear career growth opportunities as the company scales
Free lunch in the heart of University Ave. in Palo Alto
Deep exposure to cutting-edge AI tooling and the opportunity to shape how brands use it
A collaborative, ambitious team defining a new category of AI-native marketing infrastructure