Founding Marketer

Nectar Group

Founding Marketer responsible for establishing Nectar's brand and marketing strategy. Collaborating with founders and leading innovative marketing initiatives in AI-native social commerce.

Posted 7/17/2026full-timeRemote • New York • 🇺🇸 United StatesMid-LevelSenior💰 $175,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand positioning, content marketing, and demand generation within high-growth B2B SaaS or consumer-tech environments. Proven ability to translate complex concepts into compelling narratives while driving marketing strategies that enhance customer engagement and sales enablement.

Highest-signal resume keywords

Brand PositioningContent MarketingDemand GenerationProduct MarketingExceptional Writing Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing AnalyticsSEOSales EnablementEvent StrategyMessagingLaunch ManagementCompetitive AnalysisCustomer Case StudiesThought LeadershipProduct Storytelling

Soft Skills

High Ownership MindsetAbility to Thrive in AmbiguityStrong Instincts for PositioningBias to ShipExceptional Storytelling

Tools & Technologies

Modern AI ToolsEmail Marketing PlatformsContent Management SystemsAnalytics ToolsSocial Media Platforms

Industry Keywords

B2B SaaSConsumer-TechE-CommerceCPGRetailBrand MarketingDemand GenerationProduct LaunchMarketing TechnologyHigh-Growth Startups

About the role

Key responsibilities & impact

Define and evolve Nectar's brand, positioning, and category narrative across every surface, website, social, sales collateral, decks, and press
Build and own the content engine, including blog posts, customer stories, launch announcements, thought leadership, and POV pieces that establish Nectar as the definitive voice in social commerce
Drive product marketing for Nectar Agent and future launches, including messaging, naming, packaging, launch motion, and ongoing adoption
Partner with the founders on PR, analyst relations, and earned media moments, building on our recent launch and turning every milestone into category-defining narrative
Build a high-signal demand generation engine, owning the website, SEO, email, paid experiments, and lifecycle to grow inbound pipeline alongside our enterprise sales motion
Plan and execute Nectar's event strategy, including hosted dinners, conference presence at NRF, Shoptalk, Cannes Lions, and exec roundtables with brand leaders
Develop sales enablement materials, customer case studies, and competitive narratives that help our AEs close enterprise deals faster
Partner with product and engineering to translate roadmap into compelling external storytelling, and bring customer and market signal back into the product
Establish marketing analytics, attribution, and reporting so we know what's working and can compound on it

Requirements

What you’ll need

5+ years of marketing experience at high-growth B2B SaaS or consumer-tech startups, with at least 1 to 2 years in an early stage (Seed or Series A) environment where you built from zero
Track record of owning multiple marketing functions, brand, content, demand gen, and product marketing, not just one slice
Exceptional writing and storytelling skills, with the ability to translate complex AI and product concepts into sharp, human, opinionated copy
Deep understanding of how to market into consumer brands, agencies, or marketing technology buyers, ideally across beauty, CPG, retail, or e-commerce
Strong instincts for positioning and messaging in a new or emerging category
Bias to ship. You can run a launch end-to-end without hand-holding, and you'd rather get a campaign live this week than perfect next quarter
Fluent with modern AI tools and use them daily to accelerate your production work
High ownership mindset and the temperament to thrive in ambiguity, fast cycles, and direct founder feedback

Benefits

Comp & perks

Competitive compensation
Health, vision, and dental benefits plus 401(k) match
Clear career growth opportunities as the company scales, including the path to lead and build a marketing team
Free lunch/dinner in the heart of University Ave. in Palo Alto
Deep exposure to cutting edge AI tooling and the opportunity to shape how brands use it
A collaborative, ambitious team defining a new category of AI-native marketing infrastructure