Founding Marketer

Nectar Group

Founding Marketer creating brand narrative and driving marketing functions for AI-native commerce. Collaborating closely with founders and product teams to establish market presence in social commerce.

Posted 5/11/2026full-timePalo Alto • California • 🇺🇸 United StatesMid-LevelSenior💰 $175,000 - $250,000 per yearWebsite

About the role

Key responsibilities & impact

Define and evolve Nectar's brand, positioning, and category narrative across every surface, website, social, sales collateral, decks, and press
Build and own the content engine, including blog posts, customer stories, launch announcements, thought leadership, and POV pieces that establish Nectar as the definitive voice in social commerce
Drive product marketing for Nectar Agent and future launches, including messaging, naming, packaging, launch motion, and ongoing adoption
Partner with the founders on PR, analyst relations, and earned media moments, building on our recent launch and turning every milestone into category-defining narrative
Build a high-signal demand generation engine, owning the website, SEO, email, paid experiments, and lifecycle to grow inbound pipeline alongside our enterprise sales motion
Plan and execute Nectar's event strategy, including hosted dinners, conference presence at NRF, Shoptalk, Cannes Lions, and exec roundtables with brand leaders
Develop sales enablement materials, customer case studies, and competitive narratives that help our AEs close enterprise deals faster
Partner with product and engineering to translate roadmap into compelling external storytelling, and bring customer and market signal back into the product
Establish marketing analytics, attribution, and reporting so we know what's working and can compound on it

Requirements

What you’ll need

5+ years of marketing experience at high-growth B2B SaaS or consumer-tech startups, with at least 1 to 2 years in an early stage (Seed or Series A) environment where you built from zero
Track record of owning multiple marketing functions, brand, content, demand gen, and product marketing, not just one slice
Exceptional writing and storytelling skills, with the ability to translate complex AI and product concepts into sharp, human, opinionated copy
Deep understanding of how to market into consumer brands, agencies, or marketing technology buyers, ideally across beauty, CPG, retail, or e-commerce
Strong instincts for positioning and messaging in a new or emerging category
Bias to ship. You can run a launch end-to-end without hand-holding, and you'd rather get a campaign live this week than perfect next quarter
Fluent with modern AI tools and use them daily to accelerate your production work
High ownership mindset and the temperament to thrive in ambiguity, fast cycles, and direct founder feedback

Benefits

Comp & perks

Health, vision, and dental benefits plus 401(k) match
Free lunch/dinner in the heart of University Ave. in Palo Alto
Clear career growth opportunities as the company scales, including the path to lead and build a marketing team
Deep exposure to cutting edge AI tooling and the opportunity to shape how brands use it
A collaborative, ambitious team defining a new category of AI-native marketing infrastructure

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingcontent marketingdemand generationSEOmarketing analyticsstorytellingcopywritingsales enablementevent strategycompetitive analysis

Soft Skills

exceptional writingstrong instincts for positioninghigh ownership mindsetability to thrive in ambiguitybias to shipcollaborationcommunicationstrategic thinkingadaptabilitycreativity