Âncora Consórcios

Data Analyst

• Analyze campaign data and user behavior across multiple channels (digital marketing, CRM, sales).
• Build automated dashboards and management reports (Power BI, Google Data Studio, SQL, Python).
• Define and monitor funnel metrics: CAC, LTV, Churn, Retention, Cohorts, and ROI.
• Conduct A/B tests and attribution modeling to identify key growth drivers.
• Support strategic acquisition, retention, and monetization decisions through predictive analytics and data-driven insights.
• Collaborate with media, BI, and product teams to design experiments and validate growth hypotheses.

Senior Data Analyst