nCino, Inc.

Principal Field Based Marketing Specialist

nCino, Inc.

full-time

Posted on:

Location Type: Remote

Location: Spain

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Job Level

Lead

About the role

  • Lead the execution of field marketing programmes, including events, webinars, digital advertising, email campaigns, ensuring alignment with regional business goals and maximising engagement with high-value prospects and customers
  • Advise and influence Sales and Marketing teams on target accounts and market trends to enhance engagement strategies and develop localised campaigns to drive pipeline growth
  • Serve as a field marketing lead for assigned territories, collaborating with regional marketing to adapt messaging and assets for local relevance, ensuring brand consistency while enhancing regional impact
  • Partner in the coordination of field-level events, including sponsorships, trade shows, and executive programmes with regional marketing team
  • Report and analyse on campaign performance metrics to evaluate effectiveness and identify and make recommendations on areas for improvement by market segment
  • Act as a key liaison between field marketing and local stakeholders, delivering regular updates on campaign performance, strategic initiatives, and market feedback to inform decision-making and foster alignment
  • Provide data-driven insights on marketing programmes activities and successes, ensuring visibility into campaign performance and alignment with business objectives and sales strategies
  • Utilize field marketing best practices influenced by industry trends and competitive activity that promotes new strategies
  • Leverage AI analytics tools to generate actionable insights from customer data and operational metrics, enabling data-driven decision-making for process improvements and customer experience enhancements

Requirements

  • Undergraduate degree and 8+ years of related experience/proficiency
  • Strong project management skills with the ability to manage multiple initiatives simultaneously
  • Data-driven mindset with experience tracking and analysing marketing programmes performance
  • Ability to independently localise marketing content for campaigns based on market segment requirements
  • Familiarity with CRM and marketing automation tools such as Salesforce, 6sense, and Marketo
  • Excellent interpersonal and communication skills, comfortable engaging with sales, partners, customers, and internal teams
  • Experience with digital advertising across LinkedIn, Google, and other platforms
  • Experience with targeting, segmentation and list acquisition to build prospect lists for marketing programmes
  • Experience creating and executing integrated marketing campaigns using tactics that include white papers, case studies, webinars, digital advertising, and social media
  • Ability to be analytical with strong technical acumen leveraging multiple sources (6sense, ZoomInfo, Salesforce, Marketo, etc.)
Benefits
  • Equal employment opportunities
  • Reasonable accommodations for persons with disabilities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
project managementdata analysiscampaign performance metricslocalisation of marketing contenttargetingsegmentationlist acquisitionintegrated marketing campaignsdigital advertisingcustomer data analysis
Soft Skills
interpersonal skillscommunication skillsstrategic thinkingcollaborationinfluencingdata-driven mindsetanalytical skillsadaptabilityleadershipstakeholder management