Senior Sales Director – Search & Services

NBCUniversal

Senior Sales Director at Universal Ads building new media access for SMBs. Responsible for growing efforts across Search & Services with strategic client relationships and revenue growth.

Posted 7/29/2026full-timeRemote • California, Illinois, New York, Texas • 🇺🇸 United StatesSenior💰 $195,336 - $293,004 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in SMB performance marketing and CTV, with a strong ability to develop narratives that resonate with performance marketers. Proven track record in sales strategy, measurement frameworks, and client engagement within the advertising ecosystem.

Highest-signal resume keywords

Direct Sales ExperiencePerformance Marketing SalesMeasurement FrameworksClient EngagementNarrative Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingMeasurement FrameworksAttributionCreative TestingOptimizationSales StrategyLead GenerationAccount PrioritizationPipeline DevelopmentRevenue Growth

Soft Skills

Entrepreneurial MindsetIndependent JudgmentCommunicationStorytellingConfidence

Tools & Technologies

CTVPremium VideoProgrammatic AdvertisingSearch AdvertisingSocial AdvertisingAffiliate Marketing

Industry Keywords

SMBPerformance MediaCustomer AcquisitionMarket StrategyAdvertising Ecosystem

About the role

Key responsibilities & impact

Strong understanding of how SMBs, multi-location service brands and lead generation businesses evaluate media performance across their customer lifecycle and how TV can unlock new demand
Partner closely with leadership to grow the Search & Services segment, identifying the highest-potential accounts and building a clear go-to-market strategy across all three buyer types above.
Activate priority client targets, develop a qualified pipeline, and turn early market momentum into durable revenue growth.
Help evolve how Universal Ads should sell into each of the three segments, including positioning, pitch narrative, measurement approach, industry presence, and account prioritization.
Translate CTV's downstream effects into a credible performance narrative for advertisers historically anchored in search, social, and other lower-funnel channels.
Work closely with CSM, product, measurement, partnerships, marketing, and leadership to ensure our roadmap supports the needs of performance-minded marketers.
Speak credibly with sophisticated performance marketers and quickly identify what Universal Ads needs to prove in order to earn budget.
Educate customers on how CTV and premium video complement existing performance channels, including paid social, search, affiliate, programmatic, and other customer acquisition channels.
Represent Universal Ads with customers and at industry events with credibility, confidence, and a strong understanding of the SMB and performance advertising ecosystem.
Bring an entrepreneurial mindset and be energized by the opportunity to help shape a business, not just inherit an existing playbook.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance.
Must be able to work nights and weekends, variable schedule(s) as necessary.

Requirements

What you’ll need

6 + years of direct sales experience in SMB performance / growth marketing, search, or related advertising sales.
TV/CTV + performance marketing sales experience strongly preferred.
Deep understanding of measurement frameworks, including pixel-based attribution, platform reporting, incrementality testing, geo tests, conversion lift studies, and measurement triangulation.
Ability to translate premium video and CTV into a credible performance narrative for advertisers that have historically been anchored in search, social, affiliate, and lower-funnel channels.
Strong understanding of performance media buying behavior, attribution challenges, creative testing, optimization, and how businesses and agencies allocate and scale budget.
Experience working in a high-growth, early-stage, or build-oriented environment preferred.
Ability to develop engaging narratives and storytelling in an industry rooted in numbers, measurement, and performance outcomes.

Benefits

Comp & perks

best-in-class Benefits to eligible employees