Director, Advertising Insights – Audience Strategy

NBCUniversal

Director of Advertising Insights & Audience Strategy at Xumo integrating audience insights into actionable strategies. Requires collaboration with multiple teams and strong data-driven decision-making skills.

Posted 5/6/2026full-timePhiladelphia • California, Pennsylvania • 🇺🇸 United StatesLead💰 $135,819 - $251,516 per yearWebsite

About the role

Key responsibilities & impact

Serve as the primary point person for the Xumo Identity Platform
Drive its adoption and integration across the organization
Translate audience insights into actionable strategies
Collaborate across ad sales, marketing, product, and technology teams
Develop audience segmentation frameworks
Track performance and ROI of targeted campaigns
Stay updated on industry trends

Requirements

What you’ll need

Bachelor's Degree preferred
10+ years of relevant work experience
Audience Building
Campaign Development
Customer Segmentation Analysis
Data-Driven Decision Making
Digital Advertising
Stakeholder Influence
Targeted Advertising

Benefits

Comp & perks

Comprehensive health insurance
401(k) matching
Flexible work hours
Paid time off
Best-in-class Benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Audience BuildingCampaign DevelopmentCustomer Segmentation AnalysisData-Driven Decision MakingDigital AdvertisingTargeted Advertising

Soft Skills

Stakeholder InfluenceCollaborationStrategic Thinking

Certifications

Bachelor's Degree