Growth Marketing Lead – AI-native

NBCUniversal

Demand Gen Lead scaling inbound growth and optimizing digital channels at Comcast's Universal Ads. Inheriting a playbook to execute paid demand strategy and performance outcomes.

Posted 4/17/2026full-timeRemote • California, Colorado, Illinois, New York • 🇺🇸 United StatesSenior💰 $134,977 - $242,958 per yearWebsite

About the role

Key responsibilities & impact

Scale the Paid Demand Engine
Audit and refine existing channel strategy
Allocate and optimize budget across channels
Personally manage and optimize Paid Search, Paid Social, Reddit, YouTube, CTV platforms, SEO
Own performance messaging and copy
Optimize for Qualified MQLs, account sign-ups, and converted spenders

Requirements

What you’ll need

7-10 years relevant work experience
Bachelor's Degree preferred
Experience scaling self-serve or PLG inbound
Strong fluency across paid search, paid social, and digital video
Familiarity with CTV ecosystems
Proven track record improving performance metrics (e.g., ROAS, CAC)
Comfort owning strategy and execution autonomously
AI-fluent and automation-oriented
Builder mindset - you prefer to come up with a creative solve rather than wait for reinforcements

Benefits

Comp & perks

Best-in-class Benefits to eligible employees
Health insurance
Paid time off
Expert guidance and always-on tools

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Paid SearchPaid SocialSEOCTVPerformance MetricsROASCACChannel StrategyBudget OptimizationMQLs

Soft Skills

Autonomous ExecutionCreative Problem SolvingBuilder MindsetFluency in AIAutomation Orientation

Certifications

Bachelor's Degree