NBCUniversal

Growth Marketing Lead – AI-native

NBCUniversal

full-time

Posted on:

Location Type: Remote

Location: California • Colorado • United States

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Salary

💰 $134,977 - $242,958 per year

Job Level

Senior

About the role

  • Scale the Paid Demand Engine
  • Audit and refine existing channel strategy
  • Allocate and optimize budget across channels
  • Personally manage and optimize Paid Search, Paid Social, Reddit, YouTube, CTV platforms, SEO
  • Own performance messaging and copy
  • Optimize for Qualified MQLs, account sign-ups, and converted spenders

Requirements

  • 7-10 years relevant work experience
  • Bachelor's Degree preferred
  • Experience scaling self-serve or PLG inbound
  • Strong fluency across paid search, paid social, and digital video
  • Familiarity with CTV ecosystems
  • Proven track record improving performance metrics (e.g., ROAS, CAC)
  • Comfort owning strategy and execution autonomously
  • AI-fluent and automation-oriented
  • Builder mindset - you prefer to come up with a creative solve rather than wait for reinforcements
Benefits
  • Best-in-class Benefits to eligible employees
  • Health insurance
  • Paid time off
  • Expert guidance and always-on tools
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Paid SearchPaid SocialSEOCTVPerformance MetricsROASCACChannel StrategyBudget OptimizationMQLs
Soft Skills
Autonomous ExecutionCreative Problem SolvingBuilder MindsetFluency in AIAutomation Orientation
Certifications
Bachelor's Degree