NBCUniversal

Senior Analyst, Media Strategy

NBCUniversal

full-time

Posted on:

Location Type: Office

Location: Philadelphia • New York, Pennsylvania • 🇺🇸 United States

Visit company website
✨ AI Apply
Apply

Salary

💰 $75,886 - $124,177 per year

Job Level

Senior

Tech Stack

Tableau

About the role

  • Partner with the Sr. Manager and agency to translate business goals into actionable media strategies across digital channels (display, OLV, CTV, paid search, paid social, and audio).
  • Support the development of media objectives, strategies, and full-funnel campaigns to drive awareness, demand, and leads for the business.
  • Help manage day-to-day agency relationships to ensure campaigns launch on time, within budget, and are aligned to business priorities.
  • Track budgets, pacing, and campaign deliverables to ensure flawless execution.
  • Monitor reporting dashboards and provide campaign level insights to optimize tactics.
  • Provide subject matter expertise to influence key internal and external stakeholders such as partner agencies, cross-functional teams, and executive leadership.
  • Work with agency to conduct competitive research, audience analysis, and channel performance deep dives to inform campaign planning.
  • Partner with cross-functional teams, such as Brand Marketing, Organic Social, Marketing Analytics, and Content, to ensure coordination of media with creative efforts and broader marketing activity.
  • QA media plans, trafficking, and creative to ensure accuracy before launch.
  • Identify opportunities to test new tactics, audiences, and platforms.

Requirements

  • Bachelor’s degree in Advertising, Marketing, Communications, Business, or related field
  • 3-5 years of experience in media planning, digital marketing, or advertising (agency or client-side; agency experience a plus)
  • Hands-on experience with paid media channels such as display, video, paid search, and paid social
  • Strong understanding of media metrics (CTR, CPC, CPL, ROAS, etc.) and how they ladder to business goals
  • Ability to analyze performance data, extract insights, and translate into optimization recommendations
  • Solid knowledge of Google Analytics
  • Familiarity with marketing attribution and reporting dashboards (Looker, Tableau, MCI) preferred
  • Strong understanding of digital media’s role in lead generation
  • Self-starter who can manage multiple projects simultaneously and adapt to shifting priorities
  • Ability to work cross-functionally with teams in multiple locations
  • Strong interpersonal and written communication skills
  • Proficiency in Microsoft Office, experience with Excel required
  • Strong presentation skills
  • B2B marketing experience a plus
  • Curious and proactive, with a desire to test and learn.
Benefits
  • Comcast provides best-in-class Benefits to eligible employees.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
media planningdigital marketingadvertisingpaid mediamedia metricsperformance data analysisoptimization recommendationsmarketing attributionlead generationB2B marketing
Soft skills
self-starterproject managementadaptabilityinterpersonal skillswritten communicationpresentation skillscuriosityproactivity