Senior Paid Social Marketing Manager

Nayoki

Senior Paid Social Marketing Manager at Nayoki Performance GmbH in Munich. Responsible for developing and implementing data-driven social media strategies and managing complex campaign projects.

Posted 4/27/2026full-timeMunich • 🇩🇪 GermanySeniorWebsite

About the role

Key responsibilities & impact

Conceptualize, manage, optimize and scale social paid campaigns across all relevant social media platforms (e.g., TikTok, Instagram, Pinterest, LinkedIn, etc.).
Provide strategic consulting to (inter)national clients in the development and implementation of data-driven social media strategies and take responsibility for planning and executing complex campaign projects.
Analyze, evaluate and continuously optimize relevant performance KPIs and derive data-driven recommendations to further develop campaigns.
Monitor market and industry trends, test new platform features and develop innovative approaches to generate best practices and successful case studies.
Work closely with internal teams and support the further development of internal social paid processes, standards and knowledge transfer within the team.

Requirements

What you’ll need

Relevant professional experience in social advertising and confident use of Facebook Ads tools.
Knowledge of auction-based platforms.
Experience creating audience-focused and cross-channel campaigns.
Openness to other topics related to performance marketing (including the interaction with social).
Experience in operational campaign management is an advantage.
Independent working style, strong communication skills and team spirit, with enjoyment in working with clients and colleagues.

Benefits

Comp & perks

A full-time, on-site position in Untergiesing or Düsseldorf with an innovative area of responsibility and excellent prospects.
Unique office in the Kraemer’sche Kunstmühle directly on the Auer Mühlbach.
Individual development opportunities within a dynamic, committed team of motivated, highly qualified colleagues.
Flat hierarchies, short decision-making paths and regular, active knowledge exchange.
Numerous benefits such as corporate fitness (Wellpass), free selection of beverages and fresh organic fruit, attractive discounts with various providers, joint team lunches, events and much more.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social advertisingdata-driven strategiescampaign managementperformance KPIscross-channel campaignsaudience targetingoptimizationstrategic consultingmarket analysisinnovative approaches

Soft Skills

strong communication skillsteam spiritindependent working styleclient engagementcollaboration