Experience Owner – Marketing Personalization, Decisioning

Navy Federal Credit Union

Experience Owner shaping marketing personalization and decisioning products at Navy Federal Credit Union. Driving product vision, backlog, research, and member experience improvements.

Posted 8/21/2026full-timeVienna • Florida, Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $111,600 - $163,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product management, including proficiency in Scrum and Agile methodologies, while effectively communicating with stakeholders and leading cross-functional teams to drive product strategy and execution.

Highest-signal resume keywords

Product ManagementScrumAgileMarket ResearchProject Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product Backlog ManagementUser Story DevelopmentData AnalysisStrategic PlanningBusiness Strategy Development

Soft Skills

Effective CommunicationProblem SolvingRelationship BuildingInfluencing SkillsNegotiation Skills

Tools & Technologies

Collaboration ToolsProduct Management Tools

Industry Keywords

Cross-Functional Team CollaborationUsability StudiesEmpirical Data AnalysisContinuous Product ImprovementProject Leadership

About the role

Key responsibilities & impact

Collaborate with a cross-functional team to define and launch product vision and strategy
Assist with execution of program priorities while maintaining the conceptual and technical integrity of team features or components
Influence and motivate product teams and stakeholders toward continuous product improvement
Translate program vision into product user stories
Manage the product backlog, including refinement of stories with cross-functional teams
Partner with business analysts to integrate usability studies, user research, and market analysis into product requirements
Analyze product usage and empirical data related to member needs to determine product-prioritization changes
Analyze product-feature needs and clarify value
Identify new ways to solve member problems and collaborate as a team
Formulate creative solutions for potential issues with the product team
Stay current with technology, government/policy impacts, and industry best practices
Help determine when added product value should be delivered to members/employees
Assist with communications and presentations to executive management
Perform other related duties as required

Requirements

What you’ll need

Experience in product management or ownership to include Scrum, Agile and/or XP
Experience leading, shaping and developing innovative solutions while managing business risks
Experience in market/consumer research, project management, and analysis in support of strategic planning initiatives
Ability to multi-task and prioritize with minimal direction and assertiveness to change team processes quickly
Ability to productively communicate to stakeholders, team members, and leaders
Experience in developing business or technology strategy
Knowledge of project/program management processes and methodologies
Project leadership and execution, including initiatives with technology, processes, cross-functional teams and external partner team members
Ability to exercise initiative, produce desired results and achieve objectives
Ability to learn different collaboration or product management tools quickly
Effective skill building effective relationships through rapport, trust, diplomacy and tact
Analytical and conceptual skills to create original concepts/theories for various projects
Skill delivering effective presentations to groups of various sizes
Skill influencing and guiding strategic thinking
Strong verbal, written and interpersonal communication skills
Strong problem solving and negotiation skills
Bachelor's Degree in Information Technology, Strategy, Marketing, or other related field, or the equivalent combination of training, education, and experience
Applicants must be authorized to work in the United States without the need for current or future sponsorship

Benefits

Comp & perks

Highly competitive pay
Generous benefits and perks