Product Strategist III, Debit Cards

Navy Federal Credit Union

Product strategist optimizing debit-card products and marketing for Navy Federal Credit Union. Leading analysis, forecasting, campaigns, and high-impact cross-functional initiatives.

Posted 8/13/2026full-timeVienna • Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $96,100 - $123,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates advanced knowledge of banking and financial industry trends, products, and services, along with the ability to develop strategic marketing plans and lead cross-functional initiatives. Proven expertise in synthesizing analysis results and providing actionable recommendations to address complex business challenges.

Highest-signal resume keywords

Advanced Knowledge Of Banking And Financial Industry TrendsStrategic Thinking And Marketing Plan DevelopmentProject Management And Initiative LeadershipCross-Functional Collaboration And Partnership BuildingAdvanced Verbal And Written Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance Measurement ImprovementQualitative And Quantitative AnalysisFinancial Forecasting And Cost AnalysisAction Plan DevelopmentRegulatory Knowledge Of State And Federal LawsNCUA Regulations KnowledgeBusiness Unit Product ExpertiseAnalytical Techniques And ToolsEmail Campaign Strategy DevelopmentOperational Gap Analysis

Soft Skills

Innovative Problem-SolvingEffective Negotiation And PersuasionDiplomatic InteractionLeadership And GuidanceCollaboration And Team Building

Tools & Technologies

PCs And Related Software Packages

Industry Keywords

Banking IndustryFinancial ServicesBusiness Unit ManagementMarket PositioningOperational EnvironmentsMember Service GoalsStrategic AnalysisInterdepartmental InitiativesComplex Problem ResolutionBusiness Risk Management

About the role

Key responsibilities & impact

Assist business unit management in developing, modifying, and executing action plans, policies, standards, and processes
Optimize resources while maintaining strategic, financial, and member service goals
Plan, deploy, and measure marketing effectiveness with internal and external stakeholders
Monitor industry shifts and recommend actions to maintain competitive product and service positioning
Evaluate the portfolio to identify opportunities to improve programs, products, and services
Provide strategic analysis and recommendations to senior department leadership
Analyze technology and financial market trends and competitive strengths, weaknesses, opportunities, and threats
Develop performance measurement improvement plans and action plans to address operational gaps
Manage initiatives from inception through implementation
Perform qualitative and quantitative analysis using analytical techniques, tools, models, and simulation
Build financial forecasts, cost analyses, and Front Office reports
Serve as subject matter expert on product functions and related products and services
Resolve complex and unique problems and collaborate with partners to develop and deliver solutions
Collaborate with Member Research & Intelligence and Product Marketing on email campaign strategies
Participate in complex interdepartmental initiatives with significant business risk and impact
Lead project teams, ensure quality and consistent performance, meet schedules, and resolve complex problems
Provide leadership and guidance for successful business unit project implementation
Train department staff and business partners
Perform other duties as assigned

Requirements

What you’ll need

Advanced knowledge of business-unit products, services, processes, requirements, and systems
Advanced knowledge of state and Federal laws, industry regulations, principles, practices, and company policies
Advanced knowledge of banking and financial industry trends, products, and services
Ability to synthesize analysis results, develop recommendations, and present solutions to unique and complex problems
Significant experience collaborating across organizational boundaries and building cross-functional partnerships
Significant experience leading large projects and initiatives with business risk and impact
Demonstrated track record managing multiple initiatives and changing requirements and priorities
Advanced strategic-thinking skill to develop comprehensive marketing plans
Effective skill building strategic, execution-focused plans and alliances with partner leadership
Skill producing desired results and achieving goals and objectives
Innovative problem-solving and decision-making skills
Advanced verbal and written communication skills
Effective diplomatic interaction with staff, management, vendors, and members
Advanced influencing, negotiating, and persuasion skills
Advanced skill influencing, leading, and guiding others toward goals
Effective use of PCs and related software packages
Bachelor's degree in Business, Finance, or related field, or combination of training, education, and experience
Must be authorized to work in the United States without current or future sponsorship
Desired: Advanced knowledge of NCUA regulations
Desired: Advanced knowledge of Navy Federal functions, philosophy, operations, and organizational objectives
Desired: Significant experience working with leadership and management in diverse and complex operational environments
Desired: Master's degree in Business, Finance, or related field
Monday–Friday availability, 8:00 AM–4:30 PM

Benefits

Comp & perks

Highly competitive pay
Generous benefits and perks
Energized, engaged and committed culture
Appreciation and rewards for teams
Equal Employment Opportunity
Medical accommodations and assistance during the application and hiring process