Brand & Product Marketing Strategist I – Membership Acquisition, Engagement

Navy Federal Credit Union

Marketing Product Owner directing holistic campaigns at Navy Federal Credit Union. Supporting product strategy implementation and achieving engagement goals across member channels.

Posted 6/24/2026full-timeVienna • Virginia • 🇺🇸 United StatesMid-LevelSenior💰 $83,700 - $107,300 per yearWebsite

About the role

Key responsibilities & impact

Serve as a marketing executional product owner, supporting lead product owners with directing the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members.
Translate the business and product strategy into actionable and effective features/campaigns and user stories/campaign briefs to leverage member insights, cross-channel strategy, and intelligent targeting.
Support cross-functional relationships and expertise in the Navy Federal brand and product portfolio.
Assist portfolio subject matter expert (Chief Product Owner) and other marketing product owners within various value streams to anticipate, prioritize and plan campaign strategy across paid, owned, and earned channels.
Apply internal and external marketing insights, data-driven strategy, and enterprise goals to guide and evolve both campaigns and initiatives to drive results.
Works on assignments requiring considerable judgment and initiative. Minimum supervision.

Requirements

What you’ll need

Experience in supporting large brand, product, and/or marketing campaigns with business risk and impact; to include strategy, execution, innovation, problem solving and decision-making
Experience in client relationship building, project leadership, and campaign execution; including initiatives with marketing, advertising, product strategy, cross-functional teams and external partner team members
Experience in supporting and developing go-to-market plans that drive results toward business priorities and goals
Ability to multi-task and prioritize with minimal direction; possesses appropriate tactfulness and assertiveness to problem-solve and propose changes in team processes
Basic understanding of how to synthesize results of analyses, and develop and make recommendations using quantity and quality data in order to solve unique and complex problems
Working knowledge of financial and marketing industry trends, products, and services
Experience with PCs and related software packages as well as learning different collaboration and product management tools
Effective verbal, written, and interpersonal communication skills
Effective organizational, planning, and time management skills
Bachelor's Degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and/or experience
Desired Qualifications:
- Product Owner Certification or equivalent training/experience
- 6+ years of experience in marketing strategy, brand marketing, product marketing, or consulting
- Experience/familiarity with loyalty, retention and lifecycle marketing
- Working knowledge of Navy Federal products, services, programs, policies, procedures and systems to launch and drive campaigns

Benefits

Comp & perks

Competitive pay
Generous benefits and perks

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing strategycampaign executiondata-driven strategygo-to-market plansproblem solvingdecision-makingclient relationship buildingcross-functional team collaborationfinancial industry trendsmarketing industry trends

Soft Skills

effective communicationorganizational skillsplanning skillstime managementmulti-taskingassertivenesstactfulnessinitiativejudgmentleadership

Certifications

Product Owner Certification