Principal Business Analyst, Marketing

Navy Federal Credit Union

Principal Business Analyst developing strategies and analyzing marketing data for Navy Federal Credit Union's growth. Leading campaign orchestration and member engagement initiatives.

Posted 6/11/2026full-timeVienna • Florida, Virginia • 🇺🇸 United StatesLead💰 $96,900 - $141,600 per yearWebsite

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Responsible for strategy and planning to align business operations with the credit union’s mission and goals.
Conduct analyses and review business, member, and marketing data to identify strategic issues and opportunities affecting growth, profitability, member engagement, and marketing effectiveness.
Work independently to interpret and develop solutions to complex business challenges that have a significant impact on the credit union and our members.
Within Member Communication Orchestration & Analytics, lead targeting strategy, campaign orchestration, analysis, and optimization for member communications enabled by Pega Customer Decision Hub and related marketing decisioning capabilities.
Use member data, predictive analytics, testing, and performance insights to support Next Best Action decisioning and create more relevant, member-centric experiences across inbound and outbound channels.

Requirements

What you’ll need

7–10 years of experience in business and operational strategy, planning, analysis, marketing analytics, campaign orchestration, customer decisioning, or related experience.
Subject matter expert within business area/specialization with understanding of interrelationships across marketing, data, technology, digital channels, operations, compliance, and member experience.
Expert knowledge of data querying, reporting, forecasting, analysis, campaign measurement, and marketing performance analytics.
Proven expertise with Pega Customer Decision Hub or similar customer decisioning, campaign orchestration, or marketing technology platforms such as Salesforce Marketing Cloud, Adobe Campaign, Braze, or comparable tools.
Proficient in SQL, business intelligence tools, data analytics, spreadsheet software, word processing software, and marketing technologies.
Extensive experience developing, deploying, measuring, and optimizing campaigns across inbound and outbound channels, including email, direct mail, paid media, web, mobile, contact center, branch, or other member communication channels.
Solid understanding of predictive analytics, adaptive analytics, audience targeting, personalization, experimentation, and Next Best Action decisioning.
Research, analytical, and problem-solving skills, including the ability to use member, market, campaign, and business data to uncover insights and recommend action.
Advanced problem resolution skills, including determining root cause, scope, scale, business impact, and appropriate resolution for complex issues.
Advanced leadership and interpersonal skills, with the ability to influence and collaborate with senior leadership and cross-functional teams.
Expert project management skills to lead large-scope projects, initiatives, or cross-functional delivery efforts with diverse internal and external contacts.
Experience collaborating with teams across phases of the software development lifecycle; experience using SAFe or similar agile methodologies preferred.
Ability to learn complex material, concepts, business processes, and technology quickly.
Exceptional attention to detail, with strong quality assurance discipline and ability to manage multiple priorities independently and in a team environment.
Advanced skills in presenting findings and information clearly to business partners, senior leaders, and cross-functional stakeholders.
Advanced verbal, written, negotiation, organizational, planning, and interpersonal communication skills.
Experience working in financial services desired.
Bachelor’s Degree in Business Administration, Marketing, Finance, Analytics, or related field, or equivalent experience.

Benefits

Comp & perks

Highly competitive pay
Generous benefits and perks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

business strategyoperational strategymarketing analyticscampaign orchestrationcustomer decisioningdata queryingpredictive analyticsSQLbusiness intelligence toolsmarketing performance analytics

Soft Skills

analytical skillsproblem-solving skillsleadership skillsinterpersonal skillsproject management skillsattention to detailcommunication skillscollaboration skillsorganizational skillsnegotiation skills