Senior Program Manager – Multi-Touch Attribution Ownership, Paid Media Analytics

Navy Federal Credit Union

Own and evolve Navy Federal’s Multi‑Touch Attribution capability and paid media measurement strategy. Define the MTA roadmap and ensure analytical quality and consistency across paid media channels.

Posted 5/8/2026full-timeVienna • Virginia • 🇺🇸 United StatesSenior💰 $110,500 - $141,600 per yearWebsite

About the role

Key responsibilities & impact

Own the strategy, roadmap, and ongoing evolution of the Multi‑Touch Attribution experience across paid (and owned, where applicable) media
Define what “decision‑ready MTA” means across use cases such as campaign performance, channel optimization, forecasting, and testing
Establish and maintain standard attribution views, frameworks, and definitions to ensure consistent interpretation and use
Partner with analytics, data science, and marketing stakeholders to ensure MTA outputs are accurate, consistent, and aligned to business goals
Act as a subject‑matter expert in paid media analytics, including channel mechanics, optimization levers, and measurement tradeoffs
Interpret MTA and last‑touch data together to provide nuanced insights on incrementality, efficiency, and performance drivers
Translate analytics outputs into clear optimization recommendations and learning agendas for paid media teams
Support KPI standardization and benchmarking across channels, products, and campaigns
Serve as the primary analytics owner and point of contact for MTA and paid media measurement vendors
Manage vendor relationships, including roadmap alignment, enhancements, bug tracking, and data quality issues
Assess contracted capabilities versus evolving business needs
Translate business requirements into actionable vendor asks and ensure solutions are implemented and adopted effectively
Partner with internal teams to support tool governance, documentation, and change management
Partner closely with Marketing, Analytics, Data Science, and external agencies to align measurement strategy and execution
Lead conversations with senior stakeholders to set expectations, explain measurement tradeoffs, and build confidence in MTA insights
Influence adoption by shifting analytics from ad hoc reporting to repeatable, embedded decision support
Support training, documentation, and enablement to increase MTA fluency across teams
Ensure high standards for data quality, validation, and documentation within the MTA ecosystem
Help define ownership boundaries between internal teams and external vendors
Identify opportunities to simplify workflows, reduce manual effort, and improve the scalability of attribution insights
Contribute to broader analytics standards and marketing measurement operating models

Requirements

What you’ll need

Significant experience in marketing analytics, paid media analytics, or marketing measurement
Hands‑on experience with multi‑touch attribution models and applying them to business decision‑making
Strong understanding of paid media channels, performance metrics, and optimization frameworks
Experience managing external vendors or analytics platforms, including roadmap and issue management
Proven ability to translate complex analytics into clear, actionable insights for non‑technical audiences
Strong communication, influence, and stakeholder management skills
**Desired Qualifications**
7+ years of experience in marketing analytics, paid media analytics, or marketing measurement
Experience working in large, matrixed organizations
Familiarity with marketing analytics platforms, attribution tools, or enterprise data environments
Experience partnering with agencies on paid media measurement and optimization
Comfort operating in ambiguous or evolving environments where frameworks are still being defined

Benefits

Comp & perks

Highly competitive pay
Generous benefits and perks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

multi-touch attributionmarketing analyticspaid media analyticscampaign performancechannel optimizationforecastingKPI standardizationdata qualityanalytics platformsoptimization frameworks

Soft Skills

communicationinfluencestakeholder managementcollaborationtrainingdocumentationchange managementproblem-solvingdecision supportadaptability