Director of Sales and Marketing
Navion Senior Living
Director of Sales and Marketing
Navion Senior Living
full-time
Posted on:
Origin: • 🇺🇸 United States • South Carolina
Visit company websiteJob Level
Lead
About the role
- Lead all sales and marketing activity including community engagement, referral source outreach, lead generation, fielding inquiries, leading tours, and closing
- Support prospective residents and families evaluating senior care options and communicate Navion as the best option
- Hit annual and monthly move-in and census targets
- Develop and implement comprehensive sales strategies and monitor outcomes and effectiveness of programs
- Plan and implement marketing activities and events and maintain budget
- Collaborate with Executive Director (ED) and Regional Sales/Marketing Director/Manager (RSDM) to determine advertising needs
- Meet monthly sales activity standards: follow-up calls, professional sales calls, event planning, monthly lead bank mailings
- Develop and maintain strong network of professional and agency referral sources; host and attend community events
- Research local competition (rates, specials, services)
- Implement and monitor move-in system; ensure resident records complete prior to admission; maintain Move-In database
- Prepare and distribute mailings to prospective and current residents; schedule and deliver presentations to prospective residents and families
- Provide required information and communicate with team about move-in activity and resident/family needs
- Complete weekly and quarterly census reports; select and order promotional supplies within budget
- Support DCS/RCC or designee in assessment process to determine eligibility for resident occupancy
Requirements
- Proven sales executive experience, meeting or exceeding target
- Proven ability to drive the sales process from inquiry to close
- Proven ability to articulate the distinct aspects of Navion Senior Solutions offerings
- Ability to position Navion against competitors
- Ability to work well with others and promote a team environment
- Excellent listening, negotiation and presentation skills
- Excellent verbal and written communications skills
