Navion Senior Living

Director of Sales and Marketing

Navion Senior Living

full-time

Posted on:

Location: South Carolina • 🇺🇸 United States

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Job Level

Lead

About the role

  • Lead all sales and marketing activity including community engagement, referral source outreach, lead generation, fielding inquiries, leading tours, and closing
  • Support prospective residents and families evaluating senior care options and communicate Navion as the best option
  • Hit annual and monthly move-in and census targets
  • Develop and implement comprehensive sales strategies and monitor outcomes and effectiveness of programs
  • Plan and implement marketing activities and events and maintain budget
  • Collaborate with Executive Director (ED) and Regional Sales/Marketing Director/Manager (RSDM) to determine advertising needs
  • Meet monthly sales activity standards: follow-up calls, professional sales calls, event planning, monthly lead bank mailings
  • Develop and maintain strong network of professional and agency referral sources; host and attend community events
  • Research local competition (rates, specials, services)
  • Implement and monitor move-in system; ensure resident records complete prior to admission; maintain Move-In database
  • Prepare and distribute mailings to prospective and current residents; schedule and deliver presentations to prospective residents and families
  • Provide required information and communicate with team about move-in activity and resident/family needs
  • Complete weekly and quarterly census reports; select and order promotional supplies within budget
  • Support DCS/RCC or designee in assessment process to determine eligibility for resident occupancy

Requirements

  • Proven sales executive experience, meeting or exceeding target
  • Proven ability to drive the sales process from inquiry to close
  • Proven ability to articulate the distinct aspects of Navion Senior Solutions offerings
  • Ability to position Navion against competitors
  • Ability to work well with others and promote a team environment
  • Excellent listening, negotiation and presentation skills
  • Excellent verbal and written communications skills