Director of Sales and Marketing
Navion Senior Living
full-time
Posted on:
Location: North Carolina • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Lead all sales and marketing activity including community engagement, referral source outreach, lead generation, fielding inquiries, leading tours, and closing
- Support prospective residents and their family members as they evaluate senior care options and communicate Navion as the best option
- Develop and implement comprehensive sales strategies to drive occupancy success
- Establish methods to monitor expected outcomes and effectiveness of marketing and sales programs
- Plan and implement marketing activities and events
- Monitor and maintain budget; select and order promotional supplies within budget
- Collaborate with ED and RSDM to determine advertising needs and implements
- Meet monthly sales activity standards including follow up calls, professional sales calls, event planning and monthly lead bank mailings
- Meet the community’s move-in and census goals each month or identify barriers
- Respond and follow-up to inquiries in a positive and timely manner
- Develop a strong network of professional and agency referral sources
- Host and attend community events and develop positive community relations
- Research and maintain information on local competition including rates, specials, services
- Implement and monitor a move-in system ensuring resident records are complete prior to admission
- Maintain new residents and inquiries in the Move-In database and prepare/distribute mailings to prospective and current residents
- Provide required information and communicate effectively with other team members about move-in activity and resident/family needs
- Complete weekly and quarterly census reports
- Schedule presentations with prospective residents and families; support DCS/RCC or designee in assessment to determine eligibility for occupancy
Requirements
- Proven sales executive experience, meeting or exceeding target
- Proven ability to drive the sales process from inquiry to close
- Proven ability to articulate the distinct aspects of Navion Senior Solutions offerings
- Ability to position Navion against competitors
- Ability to work well with others and promote a team environment
- Excellent listening, negotiation and presentation skills
- Excellent verbal and written communications skills